UPDATE: Apple just sent us a statement saying Cano has not been named head of retail. A spokeswoman said: “The search is underway with lots of interest and we are carefully selecting Ron’s successor. We have nothing to announce today.”
Although an official announcement has yet to be made, Cult of Mac has learned that Apple has already replaced its outgoing head of retail, Ron Johnson.
Reports on Monday suggested Apple hasn’t found a replacement for Johnson, its highly-regarded Senior Vice President of Retail. But we’ve been told by a source that Apple has already promoted an internal candidate to Johnson’s job.
Apple’s new retail boss isn’t just some suit, though. He’s one of the first retail employees Apple ever hired, a California surfer dude who has climbed from the sales floor to the very top rung of Apple management.
It’s a real rags-to-riches story that should be inspiration to every stressed out Apple Store sales associate or overworked Genius: your work can be noticed, and you too can go to the very top.
According to our source, Apple is replacing Johnson with his long-time lieutenant, Steve Cano.
It’s a great promotion for Cano, who started with Apple ten years ago as the manager of the flagship Palo Alto store, Steve Jobs’s local Apple Store.
Cano was previously tipped as a top candidate to fill Johnson’s shoes by the Apple Retail Workers Union.
Johnson will be a tough act for Cano to follow. Johnson was recruited from Target by Steve Jobs in 2000 to build a chain of retail stores, which Apple desperately needed in order to put its wares in front of skeptical consumers. Johnson is credited with making the retail chain one of the most successful in the world. It is showcased by glittering flagship stores in plum locations, and innovations like the Genius Bar, the world’s friendliest computer repair service.
Johnson quit Apple in June for the challenge of turning J.C. Penney around. “I’ve always dreamed of leading a major retail company as CEO, and I am thrilled to have the opportunity to help J.C. Penney re-imagine what I believe to be the single greatest opportunity in American retailing today, the Department Store,” he said in a statement announcing his new job.
Cano sounds like a good replacement. He’s ambitious and steeped in Apple’s culture, living and breathing the Apple Store for over a decade now. He joined Apple in 2001 as manager of Steve Jobs’s local store in Palo Alto, Calif., according to Gary Allen at IFOAppleStore. Cano later moved to New York’s store in SoHo, and in 2004 he was appointed manager of the Ginza store in Tokyo, Japan, Apple’s first store overseas. As the company opened more stores in Japan, Cano was appointed regional director. He was named Apple’s first Sr. Director of International Retail and moved to London, where he oversaw a string of new stores in Europe.
Apple didn’t immediately respond to a request for comment.

Leander Kahney is the editor and publisher of Cult of Mac.
Leander is a longtime technology reporter and the author of six acclaimed books about Apple, including two New York Times bestsellers: Jony Ive: The Genius Behind Apple’s Greatest Products and Inside Steve’s Brain, a biography of Steve Jobs.
He’s also written a top-selling biography of Apple CEO Tim Cook and authored Cult of Mac and Cult of iPod, which both won prestigious design awards. Most recently, he was co-author of Cult of Mac, 2nd Edition.
Leander has been reporting about Apple and technology for nearly 30 years.
Before founding Cult of Mac as an independent publication, Leander was news editor at Wired.com, where he was responsible for the day-to-day running of the Wired.com website. He headed up a team of six section editors, a dozen reporters and a large pool of freelancers. Together the team produced a daily digest of stories about the impact of science and technology, and won several awards, including several Webby Awards, 2X Knight-Batten Awards for Innovation in Journalism and the 2010 MIN (Magazine Industry Newsletter) award for best blog, among others.
Before being promoted to news editor, Leander was Wired.com’s senior reporter, primarily covering Apple. During that time, Leander published a ton of scoops, including the first in-depth report about the development of the iPod. Leander attended almost every keynote speech and special product launch presented by Steve Jobs, including the historic launches of the iPhone and iPad. He also reported from almost every Macworld Expo in the late ’90s and early ‘2000s, including, sadly, the last shows in Boston, San Francisco and Tokyo. His reporting for Wired.com formed the basis of the first Cult of Mac book, and subsequently this website.
Before joining Wired, Leander was a senior reporter at the legendary MacWeek, the storied and long-running weekly that documented Apple and its community in the 1980s and ’90s.
Leander has written for Wired magazine (including the Issue 16.04 cover story about Steve Jobs’ leadership at Apple, entitled Evil/Genius), Scientific American, The Guardian, The Observer, The San Francisco Chronicle and many other publications.
Leander is an expert on:
Apple and Apple history
Steve Jobs, Jony Ive, Tim Cook and Apple leadership
Apple community
iPhone and iOS
iPad and iPadOS
Mac and macOS
Apple Watch and watchOS
Apple TV and tvOS
AirPods
Leander has a postgrad diploma in artificial intelligence from the University of Aberdeen, and a BSc (Hons) in experimental psychology from the University of Sussex.
He has a diploma in journalism from the UK’s National Council for the Training of Journalists.
Leander lives in San Francisco, California, and is married with four children. He’s an avid biker and has ridden in many long-distance bike events, including California’s legendary Death Ride.
You can find out more about Leander on LinkedIn and Facebook. You can follow him on X at @lkahney or Instagram.