February 23, 2010: The iTunes Store officially passes the 10 billion music downloads mark, reaching a major milestone. The 10 billionth purchase? “Guess Things Happen That Way” by Johnny Cash.
The buyer of the song in question is Louie Sulcer of Woodstock, Georgia. As part of a “Countdown to 10 Billion Songs” promotion by Apple, Sulcer wins a massive $10,000 iTunes Store gift card. He also receives a personal phone call from Apple CEO Steve Jobs for good measure!
For years, Mac users contentedly typed away on Apple’s sleek but simple keyboards. Then the mechanical keyboard revolution really took off, transforming computer setups everywhere.
These days, more and more Mac enthusiasts trade their Magic Keyboards for an astonishing variety of mechanical alternatives — some practical, some quirky, and some downright bizarre. I collected 16 fascinating examples below.
Apple Watch texting is not fun, no matter which way you slice it. But it can be made a lot easier if you spend a few minutes setting up canned messages for you to instantly reply with later. It makes texting much easier. Here’s how to set it up.
February 22, 2001: The iMac Special Edition, sporting wild designs that would make a hippie happy, puts a wacky face on the colorful computer that saved Apple’s bacon at the turn of the century. The Flower Power iMac and Blue Dalmatian iMac evoke tie-dye shirts and other unconventional ’60s-era imagery.
A far cry from the super-serious, aluminum-heavy industrial design that will come to define Apple in subsequent years, these colorfully patterned iMacs stand out as some of the most irreverent computers Cupertino ever dreamed up. (C’mon, when was a real Dalmatian blue?)
Under the crazy-looking exteriors, a pretty darn great iMac G3 hums along.
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Following the success of the cosmic orange iPhone 17 Pro, Apple reportedly plans to unveil the iPhone 18 Pro in a deep red color. It will seemingly be the new flagship color for 2026 Pro iPhones.
The company may also be testing similar hues internally.
This week on the Cult of Mac podcast: The “special Apple Experience” planned for March 4 doesn’t sound like a typical Apple event. What could it be? And what new hardware will we see?
It definitely doesn’t look like Apple CEO Tim Cook will be hitting us with his standard “good mooooorning” … we go over the possibilities.
Also on the Cult of Mac podcast:
Listen to this week’s episode of the Cult of Mac podcast in the Podcasts app or your favorite podcast app. (Be sure to subscribe and leave us a review if you like it!) Or watch the video live stream, embedded below.
February 21, 2007: Apple comes to an agreement with Cisco over the iPhone trademark, which Cisco legally owns but Apple wants to use.
Under the agreement, both companies get to use the iPhone trademark on products throughout the world. The two businesses also dismiss outstanding lawsuits against one another, and agree to “explore opportunities for interoperability in the areas of security, and consumer and enterprise communications.”
It’s a classic bit of Apple CEO Steve Jobs steamrolling the opposition.
I switch between apps on my Mac dozens of times every hour. For years, Command-Tab seemed good enough, but then I started using rcmd, a fantastic alternative app switcher for Mac.
This nifty piece of software completely changed how I move between apps on my Mac. It made the process faster, more precise, and far less disruptive to my workflow.
★★★★★
The Belkin iPhone Mount with MagSafe for Mac Desktops and Displays, despite what its lengthy product name may imply, is a simple and straightforward product that does one thing remarkably well. It mounts your iPhone to a desktop display with MagSafe.
It’s straightforward to set up; it’s easy to plop your phone on and pull it off; it’s well made and feels nice in the hand. It’s great for Continuity Camera. The Belkin iPhone Mount with… no, I’m not writing all that out again. The Belkin iPhone display thing is an easy recommendation.
For the first time in 18 years, Apple redesigned the oft-overlooked Phone app. The overhaul in iOS 26 simplifies the Phone app’s layout, putting your favorites, call history and voicemails in one tab, and providing easier access to search.
Its fancy Liquid Glass-inspired layout goes hand-in-hand with the Phone app’s excellent call filtering features.
Here’s how you can learn to love the new design — and how to nope out of it if you don’t like it.
The Supreme Court ruled Friday that President Donald Trump does not have the authority to impose tariffs on imports coming into the United States from virtually every country. This could ease costs for U.S. companies that rely heavily on overseas manufacturing, including Apple.
In the months since Trump began broadly imposing tariffs, Apple paid billions in these import taxes. And it rearranged its supply chain to move some product assembly away from China, the country that the president made the primary focus of his tariff policy.
Six survivors of a deadly backcountry avalanche near Lake Tahoe in California this week communicated with emergency responders through an iPhone’s Emergency SOS via satellite feature to help ensure their rescue, according to reports. It helped safeguard their lives, though nine others were killed in the tragedy.
February 20, 2004: Music goes small as the iPod mini launch brings the reimagined digital audio player to Apple stores.
Released with 4GB of storage and in five colors, the diminutive device features a new “click wheel” that integrates control buttons into a solid-state, touch-sensitive scroll wheel. It also showcases Cupertino’s growing fascination with aluminum, which will become a hallmark of Apple design.
Despite its small size, the new music player’s market potential looms large. In fact, the iPod mini soon becomes Apple’s fastest-selling music player yet.
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The first ever entry-level MacBook could hit the market soon, with a budget price that could attract a huge new audience to macOS notebooks.
Could there be a lower-cost MacBook in your future? Here’s what the rumors reveal about its specs.
Major League Soccer’s 31st season gets underway Saturday, with all 30 clubs taking the pitch for MLS is Back weekend. And Apple TV subscribers will have a front-row seat to all of it, with all 13 matches available and no blackouts across more than 100 countries and regions, Apple said.
“All eyes are on North America this year as the MLS season kicks off this week and the World Cup approaches,” said Thomas Müller, Vancouver Whitecaps FC attacking midfielder and 2014 FIFA World Cup champion. I’m excited to begin my first full season in MLS, help the team build on what we started, and give fans everywhere the chance to follow our journey on Apple TV.”
Apple’s March 4 media event could be hiding a surprise for Formula 1 racing fans — and Vision Pro owners in particular. A widely read Apple commenter suggests the “Apple Experience” could show off immersive F1 racing on the Vision Pro headset.
February 19, 1990: Adobe Systems ships the first commercial version of its soon-to-be-iconic Photoshop photo editing software. The Photoshop launch, exclusively on the Macintosh, gives users powerful new tools for tweaking digital images.
The groundbreaking software debuts for Mac System 6.0.3. Priced at $895, Photoshop will quickly become the standard editing tool for graphics professionals. Whether they work for advertising agencies, news organizations — or, frankly, anywhere else — Photoshop users take advantage of the program’s digital darkroom tools to seamlessly manipulate images.
Photography will never be the same.
Apple’s AirTag really frustrates some people. It’s a great way to find a missing set of keys, but Apple deliberately built in features to prevent the tracker tag from being used to locate stolen property.
Maybe you’ll be less irritated with those features when you realize that stalkers find those exact same features equally frustrating — for the opposite reason.
★★★★☆
The GameSir X5s is a great and affordable way to upgrade your mobile gaming. Your phone, whichever model you have, slides right in the middle, and suddenly you have console-quality physical controls. It’s lightweight, ideal for traveling, and comes with a simple plastic travel case.
It even works with the Nintendo Switch — its ergonomic grips are far more comfortable than the flat Joy-Cons. There’s also a matching accessory, the FX5 cooler, that adds active cooling to your iPhone. It’s great for high-performance pro gaming over long periods of time.
All in all, the GameSir X5s is a great way to take mobile gaming to the next level, whether you’re playing full 3D games or 40-year-old ROMs in Delta.
Accidentally texting the wrong person can bring disastrous consequences, and yet it’s incredibly simple to mix up threads. Luckily, iOS 26 offers a great way to keep things straight: You can add specific backgrounds to various Messages conversations on your iPhone so you can easily tell them apart.
For instance, if you set a shimmery blue background for your group chat with co-workers, you’ll never confuse that conversation for a sensitive one-on-one text with your closest colleague. You’ll never accidentally send a message to your boss meant for your partner if the chats look obviously different.
Setting up an iPhone Messages background is super-easy — here’s how it works.
★★★★☆
The Belkin BoostCharge Power Bank 10K with Integrated Cable is an absolutely simple product that does one thing very well. It charges an iPhone or other device without the user needing to worry about a separate USB-C cable.
I tested it with my iPhone and iPad, looking for problems. Here’s what it’s like in real-world use.
February 18, 2004: Apple CEO Steve Jobs sends an internal memo to employees revealing that the company is, for the first time in years, totally debt-free.
“Today is a historic day of sorts for our company,” he writes. It’s a big turnaround from the bad old days of the 1990s, when Apple carried more than $1 billion in debt — and faced the danger of bankruptcy.
Apple just quietly relaunched Apple Music Connect, repurposing the name of its long-defunct social platform into something entirely different. Now it’s a centralized hub designed for record labels, music distributors and industry partners rather than fans.