Microsoft, Nintendo, Sony, Google and all the big-screen TV makers want to own the the all-purpose living room entertainment system of tomorrow.
Smart TV systems, which will incorporate movies-on-demand, gaming, web surfing, videoconferencing, home automation and more (even TV shows!) are likely to become the next big opportunity for content-driven platform companies.
But is time running out for Apple to make its move?
The surprising answer is: No, not really. Apple’s got plenty of time. And there’s no need for Apple to make a TV set, either.
Here’s why.
