According to research consultants Counterpoint Research, Apple captured 34% of the 2.8 million Japanese mobile phone sales this September, marking a sizable increase from the estimated 14% seen in both July and August.
The news is even more impressive when, as Counterpoint director Tom Kang notes, “This is the first time any handset brand has crossed the 30% mark in the last decade in one of the most modern digital handset market in the world, Japan.”