When Nike announced it was shutting down its FuelBand division and exiting the hardware business, many speculated that the company would be teaming up with Apple for the long-awaited iWatch.
Nike didn’t exactly do much to cool the rumors either — issuing a statement that claimed the two companies would “continue to partner on emerging technologies to create better solutions for all athletes.”
Now Nike Chief Executive Officer Mark Parker has poured more fuel on the fire, saying that sportswear company is committed to focusing on software, and is “excited” about its relationship with Apple.