Apple’s approach to design is just as healthy as it was under Steve Jobs, according to Jony Ive. Looking ahead, Apple is building upcoming products with “materials we haven’t worked in before.” Let your imagination run wild.
The New York Times has published a follow-up Q&A with Jony Ive following its big weekend profile of Tim Cook.
Ive was quoted in the Cook story, but in this second installment we get more insight into how he sees the current state of Apple. Points of discussion include how Ive approaches product design, working with Cook, the values Steve Jobs instilled in the company, and how Ive doesn’t think “anything’s changed” since Cook became CEO.