The Apple TV Has 56% Of The Streaming Device Market. Some “Hobby.”



According to Apple, the Apple TV is “just a hobby.” According to a new report, though, it’s way more than a hobby: it’s the dominant force in video streaming.

The data comes from a new report on the Consumer Video Devices Market, which finds that the Apple TV holds an astonishing 56% of the streaming devices market.

Who are the runners up? Roku — a solid company with great products — hold 21.5%. The last player is TiVo, who hold’s 6.5%. The rest are smaller players.

Those numbers are crazy. The race isn’t even close. Of course, Apple has one major weapon at its disposal in the streaming device wars: AirPlay, which allows anyone with an iDevice to stream video and audio directly to an Apple TV. The competition can’t even touch that, and until they can, Apple’s “hobby” is likely to remain a juggernaut.


  • Steffen Jobbs

    It appears to be just another useless statistic that Apple owns which has no little to no value to Apple’s revenue stream. Apple could be doing serious things with AppleTV but continues to play with it as a hobby. Truthfully, the Roku 3 is an excellent product and as far as I’m concerned is much more useful than AppleTV because the Roku streamer allows plenty of third-party channels and apps and you can even hook up storage to it. Roku’s interface is so simple and very responsive. The Roku 3 also allows PLEX server use which is absolutely fantastic. Apple keeps screwing around by putting what seems to be a minimum of development into AppleTV. From a company of Apple’s size and wealth it just seems like a shame that AppleTV isn’t further along in its capabilities.

  • Mark Saunders

    Unless I am mistaken, the report shows that the AppleTV is the leader among dedicated streaming devices. Each of the five devices connected to my TV is capable of streaming, and if my TV were newer, it would be capable of streaming as well. With pretty much every TV connected device capable of streaming, the relatively small market for dedicated streaming devices is just going to get smaller. Apple is right to talk down the product’s significance.

  • Shane Bryson

    Taking this with a HUGE grain of salt. This is based on dedicated streaming devices. If you were to include a device like the PS3, which happens to be the most popular Netflix streaming device on the market, or the Xbox 360, these numbers would look completely different and put Apple pretty close to the bottom.

    VERY skewed data.

  • Mark Saunders

    The problem isn’t the data, per se, but the author’s awkward interpretation of it. The cultists can pass up no opportunity to express their zealotry.

  • tool022611

    I don’t think you need dedicated storage for Apple TV because everything you buy is
    Stores in the cloud. You can sign in to iTunes on any computer mac/PC and there is your content. It’s all tied in with your Apple ID. You can also watch anything you buy on any i device so you can take it anywhere you go. I believe Apple is taking TV very seriously but doesn’t want to release anything new until all their ducks are in a row. With the new patent they just got about mass producing liquid metal and talks with network providers, we will be seeing a full on Apple TV very soon. I’ve used quite a few streaming devices and Apple TV has been far superior to any I have used, including the PS3. Never used Roku though.

  • TheMartinDobson

    @tool022611 I agree on the storage front, My Mini is on 24/7 with iTunes streaming all of my movies, tv shows, music, Etc. The fact that the ATV doesn’t have a built in hard drive doesn’t concern me at all, in fact, I feel that it is this feature alone that keeps the price so low. Airplay streaming works almost flawlessly everytime.

    However, I still disagree on the iTV front. $100 set top ATV box is a lot easier to purchase then a (hypothetical) $1000+ iTV. I’m still convinced that an actual set will not exist. Look at the Thunderbolt/Cinema Display from apple, put an ATV on it and it’s basically an iTV, yet I highly doubt that the sales of Thunderbolt/Cimena displays even register on yearly earnings reports.

    @OP – I love my ATV, With Airplay, Home Sharing and Netflix we had no need for cable anymore and got rid of it, don’t miss the commercials one bit.

  • raist3001

    I own a Roku3 and in my opinion, is far superior to my Apple TV. Roku offers much more content than ATV, and for me Plex seals the deal. I can stream all my media from my server to my TV via my Roku and Plex. . I can stream Netflix, Hulu, amazon, vudu, you name it. Including a plethora of private channels. Why does anyone need the ATV? These numbers are definitely skewed.

    AirPlay is nice, but I can get airplay via my AVR. Works great. For me there is no need for my ATV.

  • FranklinMcMahon

    I’ve spent quite a bit of time with the Roku 2 and 3 and continue to find them..well kind of wonky. The user interface of Apple TV does make a big difference. I do wish Apple TV would add more channels, Roku clearly has the lead here, but I find it hard to recommend the Roku to just about anyone.

    Here are my some of my thoughts: