Most luxury watch makers are desperately coming up with a plan to keep traditional watch wearers from upgrading to Apple’s decadent smartwatch, but California-based Nico Gerard has decided to follow the age-old adage, if you can’t beat ’em, join ’em.
For the company’s new Pinnacle line of Swiss timepieces launching on Monday, the watch maker has created a special bracelet that lets you slap a 38mm Apple Watch to the inside of your wrist. It’s like the mullet of smartwatches, business in the front, party in the back.
Check it out: