Here’s good news for anyone who has had to carry a heavy couch up or down several flights of stairs and/or through narrow doorways: You can now pre-order a sofa that will fit into easily portable boxes.
This is Campaign furniture, and the company’s head is Brad Sewell, a former supply base engineer for Apple who worked with the iPod and iPhone manufacturing design team and clearly picked up a few tips while he was there. And right away, the company is taking on the big names in affordable home furniture.
This leads us to ask, once again, whether Apple has lost its spark without Steve Jobs. Is the company as exciting or as innovative under Cook? If Apple Watch can’t get us all to wear smartwatches and Apple Music doesn’t put Spotify out of business, does Apple have what it takes to revolutionize another industry?
