Developers are getting a chance to buy Apple TV early

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The best controller for Apple TV is the one you'll use.
The best controller for Apple TV is the one you'll use.
Photo: Apple

Developers who are eager to start building apps for the Apple TV might be able to get their coding fingers on the new black box a little early, thanks to a new Apple TV Developer Kit that the company is offering to teams who sign up before September 11th.

Supply of the Apple TV Developer Kits is limited, so Apple is holding a drawing for developers on September 14th to give some access to the device now. Developers can register for the drawing on Apple’s website, but the company warns than due to limited availability, teams with apps on the App Store will be given priority in the selection process.

The Apple TV Developer Kit includes the new Apple TV, Apple TV Remote, power cord, Lightning to USB cable, USB-A to USB-C cable, and documentation. If you do happen to be one of the lucky winners, you’re not allowed to tell the public anything about how awesome the new device is. The program rules state that developers aren’t allowed to write about, review, or even display the Apple TV Developer Kit.

For those that don’t get selected to buy the Apple TV early, you can purchase the new set-top box complete with Siri voice controls and a new remote when it becomes available in late October.