Unlike many previous must-have tech gadgets, the Apple Watch doesn’t just have one killer app — but many. So what exactly do owners use their Watch for then, and how does this stack up against Apple’s stated goals for the device?

A new survey released by analysts at Wristly charts the usage of around 2,000 Apple Watch owners, and reveals a few intriguing insights into the most and least popular uses for Apple’s debut wearable device.

The conclusions? Checking the time and monitoring activity = Hot. Using it as a next-gen communication device = Not.

An iPhone owner found that the bond shared by Apple fans even extends between species when he met an iPhone-loving gorilla during a recent trip to Louisville Zoo in Kentucky.

Separated by safety glass from one of our closest living relatives, the visitor decided to show Jelaini the gorilla photos of other gorillas — leading to an astonishing video in which Jelaini appears completely transfixed by the images.

Check it out below:

The F.B.I. and Department of Justice are so concerned about Apple’s pro-privacy iOS encryption that senior officials advocated taking Apple to court over the issue, according to a new report.

One of the more intriguing iPhone rumors this year has been the return of a 4-inch Apple handset in the form of the so-called iPhone 6c.

But what would it look like alongside the 4.7-inch iPhone 6s and 5.5-inch iPhone 6s Plus? To help us out, noted concept designer Martin Hajek has given us a special sneak preview.

Check out more of Hajek’s pictures below:

If you can’t beat ’em, underprice ’em. That’s been Amazon’s motto with pretty much all its hardware, especially its Android-based Fire tablets and phones.

But what do you do when even pricing your entry-level Android tablet at under $100 each doesn’t move units? Drop the price to less than $50, apparently.

An Android app that promises free porn has been secretly snapping photos of its users as they enjoy its content. “Adult Player” then locks up the victim’s device and uses their photo in a ransom note demanding $500.

Lenovo today unveiled its new Phab Plus smartphone, a supersized device with a 6.8-inch display that’s a blatant iPhone 6 knockoff. The device is coming to the U.S. later this month, assuming Apple’s lawyers can’t get it banned before then.

Cult of Mac’s summer blowout sale is coming to an end, and along with it some great deals for decking out your phone. Jump on these massively discounted phone covers, camera upgrades, and more, and take another 5% off with the coupon code eos5off.

Earlier today, we saw a gorgeous concept for what the new Apple TV’s iOS 9-driven interface could look like, courtesy of Andrew Ambrosino.

Now, Martin Hajek – the designer behind the most drool-worthy Apple concepts around – has teamed up with Ambrosino to give us a look at what he imagines the Apple TV hardware itself will look like.

No surprises here: it’s gorgeous. And while it’s probably not what the new Apple TV will actually look like, I’d love to buy this if Apple released it as an Apple TV Pro.

Apple is ramping up its hiring of artificial intelligence experts in an attempt to compete with companies like Google.

According to a new report, Apple’s number of machine learning gurus has tripled or quadrupled in the past few years, and Cupertino is currently in the middle of a hiring spree for even more.

Forget Skynet, how about iNet?

If you’re using an exercise app for your iPhone, you’re probably not getting as good a workout as you’d hope, according to the results of a new study.

We know that the next Apple TV will be a radical, gaming focused overhaul of Apple’s streaming set-top box, but what will it actually look like? Wednesday will tell, but if it looks and feels anything like this iOS 9 overhauled concept by Andrew Ambrosino, we’ll be pretty happy indeed.

Everyone’s focused on Apple’s upcoming “spaceship” campus, but Apple is also currently hard at work on its second-largest global campus.

Based in Northwest Austin, TX, the 1.1 million square foot space will reportedly house around 7,000 local workers, and be responsible for Apple’s “business operations for the Western Hemisphere.”

The new Steve Jobs movie is getting rave reviews from film critics, but what about from the people who were actually there in the trenches with the real Steve Jobs?

According to Jobs’ Apple co-founder Steve Wozniak, the film is pretty darned accurate. In fact, Woz says that there were times watching the movie when he just about forgot he was watching actors on-screen rather than the real people involved.

Now that’s high praise.

Samsung’s new Gear S2 smartwatch is its first to support third-party Android devices, and the South Korean company is reportedly looking extend its reach even further by supporting rival platforms, too.

According to one report, the Gear S2 and Gear S2 classic could soon play nicely with iPhone.

China’s smartphone market might be slowing down, but Apple’s not letting that stop it from ordering a record number of iPhone 6s units ahead of this week’s keynote unveiling.

According to sources in the iPhone supply chain, Apple has ordered higher than expected numbers of iPhone 6s and 6s Plus units.

Based on the quantities of components orders, these numbers will outstrip even last year’s record-breaking iPhone 6 and 6 Plus — suggesting that Apple expects to sell more of its next-gen iPhone than any previous iPhone in history.

After a rocky pre-production period which saw it switch directors, lose actor after actor, and even be ditched by its original studio, screenwriter Aaron Sorkin and director Danny Boyle’s Steve Jobs biopic finally made its debut at Colorado’s Telluride Film Festival this weekend — and, boy, does it sound like it was worth the wait!

Reviews so far are all good-to-excellent, but the real surprise is the unanimous support for Michael Fassbender as Jobs. We’d noted before how little Fassbender physically resembles Steve although, as has been proven time and again, that doesn’t stop good actors from inhabiting a role — which is exactly what it sounds like Fassbender has done.

Here’s what people are saying about the movie:

We’ve previously heard rumors that Apple’s new Apple TV, which is scheduled to be announced Wednesday, will feature an all-new, motion-sensing remote that will poise the set-top box as a possible console killer.

Now, the New York Times is backing the rumor up, saying the next Apple TV is being designed by Apple specifically to take on the likes of Microsoft, Sony, and Nintendo for the hearts and minds of living room gamers.

One of the hallmarks of Apple’s tick-tock cycle of iPhone updates is that every other iPhone gets thinner than its predecessors. The iPhone 7, then, should be thinner than the iPhone 6 or iPhone 6s, just as they were thinner than the iPhone 5.

But how crazy thin will the iPhone 7 be? Just as thin as the iPod Touch, says one of the most reputable Apple analysts in the business.

If you went to Wayne Manor’s back yard on a weekend there’s a chance you’d find Batman playing around with this drone. The limited edition Code Black is a palm-sized drone that manages to pack in a ton of features to satisfy pros and beginners alike — even Alfred could get the hang of it. Plus you don’t need to be a wealthy heir to buy one, right now it’s going for just $69.

The weekend is short enough as it is, and Cult of Mac knows you don’t want to spend it searching through the App Store for the best apps you might have missed over the past week.

Whether you’re after wacky bread-related games for your iPhone, video chatting tools for your iPad, or or a nifty travel-related messaging service for your Apple Watch, we’ve dutifully combed through the best offerings of the past 7 days to find something for everyone.

Check below to see our picks:

Walking out the door without your charger can be as big a headache as forgetting your keys. Solve both problems at once with the Titan Loop, a compact lightning cable that can be tied to anything else you carry around with you. Right now you can get one for $19.95 at Cult of Mac Deals.

This week: come September 9th, we’ll have a new iPhone 6S, sure, but how does an iPad Pro and a drastically new Apple TV sound? We’ll tell you what to expect from Apple’s Sept. 9th event, because this event is fixin’ to be a doozie.

Our thanks to Softlayer for supporting this episode. Your applications and compute workloads are different from everyone else’s, so you deserve cloud resources that meet your unique needs. Get $500 of cloud infrastructure by visiting softlayer.com/Podcast.

Have you ever noticed that some of your workout data is missing from the Health app on your iPhone?

Apple’s Health app is designed to provide a central hub for all your fitness apps to save and share their data. You might assume this means all your Active Calories are added together, regardless of which app you use to log them. But the truth is not that simple — although you can tweak some hidden settings to customize what you see.

Heads up, everyone – this week is just impossibly full of news about the upcoming iPhone 6s, new Apple TV revisions, and a whole ton of fantastically fresh apps, games and gear. We’ve stuffed all that goodness into a digital magazine that can’t be beat.

Put your seatbelt on and buckle in for another rockin’ ride with Cult of Mac Magazine, available for free right now.