Microsoft’s new HoloLens project has shown the tech world where the future of augmented reality might lead, and according to a Wall Street analyst, Apple is making moves to catch up with its own AR product.
Piper Jaffray analyst Gene Munster reports that Apple has poached Microsoft’s lead HoloLens audio engineer — and that there are other signs Cupertino is assembling an AR team.
This leads us to ask, once again, whether Apple has lost its spark without Steve Jobs. Is the company as exciting or as innovative under Cook? If Apple Watch can’t get us all to wear smartwatches and Apple Music doesn’t put Spotify out of business, does Apple have what it takes to revolutionize another industry?