Whether it’s DJs using MacBook Pros at their openings or shots of them looking emptier than a Killian Bell surprise birthday party, Microsoft Stores have long been a bit of a punchline compared to the crazy success of Apple’s own brick-and-mortar retail outlets.
But a new report underlines just how poorly Microsoft Stores are doing as they finally crawl past the 100 store milestone — but without being able to attract a significant number of customers along the way.
