Apple has a new strategy for how it will take over your television, only instead of selling you TV streaming service that replaces cable, the company is reportedly working on a interface that will help users find what content is available on every iOS and tvOS app.

Tv programmers and video companies have allegedly been approached by Apple about creating a digital TV guide for iPhone and Apple TV that will let users find video content from HBO, Netflix, ESPN and more without having to actually open the apps.

Apple is bringing big changes to the Apple Store app for iOS today with a huge update that adds product recommendations to the store for the first time.

The Apple Store app redesign features a simplified UI that focuses on making it easier for users to see their reservations, check if a product is in stock at a nearby store, find out when an order is ready and much more.

iOS 9 is getting one final update before iOS 10 makes its big debut this fall. Apple just rolled out iOS 9.3.4, which is an “important security update” that’s recommended for all iPhone and iPad users with compatible devices.

Legendary Braun designer Dieter Rams has joined forces with 110 other distinguished industrial design professionals to support Apple in its long standing fight with Samsung for copying the design of the iPhone.

The group of designers have filed a amicus briefing with the US Supreme Court arguing that Apple deserves the millions of dollars it was originally awarded in court because of the company’s innovative look that let to 1 billion units sold.

One of the neatest new additions to macOS Sierra is the increased focus on photos. Using the in-built Photos app, it’s now easier than ever to relive your most cherished memories with nifty features like the ability to display all your photos on a world map — presenting a different way to access your pics.

Here’s how to do it using the new operating system, which is currently in public beta and will be released this fall.

Apple has posted a new “Shot on iPhone” ad that’s sure to tug at your heart strings. Titled “The Human Family,” the one-minute clip reminds us that despite all our differences, we’re really all the same.

Apple has signed Hollywood superstar Gwyneth Paltrow to join its unscripted series ‘Planet of the Apps’.

Paltrow will be joined by will.i.am and serial entrepreneur Gary Vaynerchuk on the show where all three will serve as mentors and advisors to app developers in the series that will reportedly act as a launch pad to exceptional developers.

I’ve carried many styles and price points on my rounded shoulder over the course of a photography career, and have a closet full of camera bags to prove it. I always found a reason to retire each bag, whether it’s an expensive name brand, cheap knock-off or proven hand-me-down.

Lately, I’ve been toting gear in a Tenba Cooper bag. I’ve done so for a few months now, long enough where my eyes should begin to look at other styles and brands. I’ve never been happier with a bag.

The name of the game this week is broad sitewide sales. Check out everything from iPads to cables at Groupon, or grab some refurbished hardware at eBay. These and more are in this week’s best Apple deals.

It’s difficult to tell whether any of the iPhone 7 “leaks” we’ve seen so far are the real thing, or just convincing third-party mockups. But there’s no doubt about the one seen in the video below, which is a working handset that runs Apple’s internal testing software.

If you do work on a computer, you have to reckon with PDFs, the go-to format for documents of all kinds. As ubiquitous as PDFs are, they’re also universally tough to edit or convert unless you’ve got an app like PDFpen to unlock it. This is software that makes it easy to merge, markup, convert using OCR, and more, and right now, you can get PDFpen 8 for $37 at Cult of Mac Deals.

There are hundreds upon hundreds of different photo editing apps for iOS in the App Store. So, how would you know which ones are worth trying out? Well, I thought I’d help you out by running through my personal top ten photo editing apps.

Check out my video rundown below.

August 4, 2010: Apple fires the first shot in its apparently never-ending war against Samsung, when a team of Apple executives visit Samsung’s HQ in Seoul, South Korea, and give a presentation with the title, “Samsung’s Use of Apple Patents in Smartphones.”

It marks the official start of a multi-billion dollar battle between the two rivals (and, weirdly, collaborators) which has continued to rage ever since.

Glory, a.k.a. Britney Spears’ first new album since 2013 will be released on August 26, according to the singer’s official Twitter page.

The first major Android app made by Apple engineers is finally ready for primetime.

Coming over a year after the launch of Apple Music on iOS, Apple released the first non-beta version of Apple Music on the Google Play Store today and it comes with a couple new features.

Apple today confirmed another 23 U.S. banks and credit unions now offer support for Apple Pay. The moves comes just a day after Canadian banks Tangerine and President’s Choice Financial also announced support for the mobile payments service.

GoPro is expected to reveal its next action camera in time for the holidays this year and while few details of the device have surfaced, an alleged video of the upcoming device may have just revealed some major new features.

Maybe Christmas morning doesn’t come often enough. How else do you explain the full-blown obsession of millions of people who turn to YouTube to watch videos of someone opening boxes containing new products?

Tech companies, especially Apple, know that packaging and how it opens to present you that shiny new gadget is a critical first step towards a love connection. Companies are even conscious of how a sparkling YouTube personality with a child-like excitement for what’s inside the box can help drive sales.

Apple’s workforce became a little bit more diverse in 2016 according to the company’s annual Inclusion and Diversity report that was published today, revealing that minorities made up 54 percent of new U.S. hires.

The company is also hiring more women than ever and says it is finally paying women equal wages, and will continue to analyze the salaries, bonuses and annual stock grants of all employees worldwide to solve the gender pay gap once and for all.

Yet another iPhone 7 Plus mockup has been captured on video ahead of Apple’s official unveiling this fall, but this one’s a little more exciting than most.

Not only is it thought to be the most accurate representation of the iPhone 7 Plus we’ve seen so far, but it also comes in a new blue finish that could replace the space gray option in Apple’s next-generation iPhone lineup.

Samsung’s new Galaxy Note 7 ships with its latest TouchWiz software, which finally includes a blue light filter. The feature was obviously inspired by Night Shift mode, which Apple introduced to iPhone and iPad with iOS 9.3 back in March.

Considering they’re the lifelines for the most important devices in our lives, Lightning cables sure are fragile and, at just 3 feet, short. Odds are your own cable’s already frayed or nicked if you’ve had it for more than a couple months, time for a replacement. Lucky for you, there’s a chance to add length and life to the cable you use to charge and transfer data between your devices, twice. You can get two 10-foot long, MFi-Certified Lightning cables for just $14.99 at Cult of Mac Deals.

During its big Unpacked event for the Galaxy Note 7 on Monday, Samsung couldn’t help but take some sly swipes at its biggest rival. Its targets were the Apple Pencil and the rumored lack of headphone jack on the upcoming iPhone 7 series.

August 3, 1977: The Tandy TRS-80 personal computer makes its debut. The first affordable, mass-market computer gives the Apple 1 some serious competition.

Although the TRS-80 arrived the year after the Apple 1 and a few months after the Apple II, it proved to be the first “Apple killer” on the market, predating later rivals like the IBM Personal Computer as Apple’s first big tech industry opponent. And, for the longest time, Tandy’s computer seemed to be on course to win.

The NFL season is set to kick off in just over a month and Snapchat is ready to give users their weekly dose of pig skin action with the first ever Discover sport channel.

Snapchat’s partnership with the NFL comes a year after the two combined to create Live Stories surrounding NFL games. With the new Discover channel, football fans will be able to view headlines hot topics, and inside access videos for all 256 regular season games.