Google’s new Pixel and Pixel XL smartphones are ready to do battle with the iPhone 7 and iPhone 7 Plus and based on the first hands-on reviews, Apple could learn a few things from the new devices.

Apple’s shadow loomed large during today’s Google event. Exec from the search engine giant threw plenty of shade at the iPhone-maker for its lack of a headphone jack and storage limitations. Even though Google’s new devices look like total iPhone ripoffs the initial reaction has been mostly positive.

We’ll have to test Pixel in the wild before making our final judgement but here are some of the first reactions to the device from people that got to play with it:

Our Apple devices are designed, in part, to make our lives easier. But the chargers they come with add a burden. Tangled cords and bulk become nuisance cargo in our bags and that’s if you don’t lose track of one of your chargers.

The Dutch company ZENS has prided itself for the last five years on cutting our cords and its latest wireless power bank offers an Apple MFi certified one-stop charging solution for the Apple Watch and the iPhone or iPad.

After undergoing successful chemotherapy treatment for cancer, Apple’s fitness gadgets helped me turn my life around and get fit in middle age. So I know from personal experience just how important they can be. That’s why I focus on fitness for Cult of Mac, and it’s why I’ve written The Cult of Mac Fitness Handbook: Get in Shape With iPhone and Apple Watch.

Today, I’m in the best shape of my life, and I rely on my iPhone and Apple Watch to help keep me that way.

They are powerful tools for getting fit and losing weight — if you know how to use them.

Too bad Hillary Clinton is busy or she could serve as a celebrity endorser for a Kickstarter campaign sure to interest people whose important lives depend on carrying two smartphones.

SIMpro is a credit-card-sized device that serves as a dual-SIM adapter with data connection that can manage two active phone numbers. SIMpro works with an iOS app and even works with Bluetooth to turn an iPod or iPad into smartphones.

Developers received a batch of new beta software updates today bringing a bunch of bug fixes to the iPhone, iPad, Apple Watch and Apple TV.

iOS 10.1 beta 2 is the most notable of the new beta builds. The last version added the new Portrait Mode to the iPhone 7 Plus, which has earned rave reviews so far, though some early images have shown it still needs some tweaking.

Not only does Google want to replace your iPhone with a Pixel, the search giant revealed today that it plans to invade homes with three new products that directly compete with offerings from Apple and Amazon.

During an event in San Francisco today, Google unveiled a new Wi-Fi router, an improved Chromecast and a new Google Home device that’s a lot like Amazon’s Echo smart speaker, only it’s powered by Google Assistant.

Google’s new Pixel smartphones have landed, and they’re here to show the world that Android is stepping up its fight against the iPhone.

The Pixel lineup shares a lot in common with the Nexus family it replaces, but it’s not designed with pure Android enthusiasts in mind anymore. Google wants to reach everyone with its new Pixel and Pixel XL, and it has gone all out to make that happen.

But does the Pixel duo have what it takes to beat iPhone 7, iPhone 7 Plus, and other high-end rivals? Find out in our smartphone comparison below.

The design of the iPhone 7 is awfully disappointing to Apple fans who were hoping for a major change this year, but there’s still a way to get all of the new device’s features into a totally different form factor.

All it takes is a giant saw and an industrial sanding belt and you’ll be on your way to getting the sleek straight edge frame of the iPhone 4. YouTuber PeripateticPandas created a new video showing the full process that will give you the most unique looking iPhone 7 in the world.

Check it out:

With the new iPhone came the news that your standard headphones and earbuds are obsolete — sorry about that. Along with that announcement came the release of Apple’s own solution to the conundrum they’d created, namely a pair of earbuds that look a little like little futuristic earplugs your ears, with a price that has some people covering their eyes. Whether or not you’re committed to getting the iPhone 7, Bluetooth earbuds are here to stay, and if you’re looking for another choice you should consider these innocuous wireless buds from 1Voice. And right now you can get them for just $52.99 at Cult of Mac Deals.

After switching to a Taptic Touch ID sensor for the iPhone 7, Apple is strongly rumored to be eliminating a physical “Home” button altogether for next year’s iPhone 8 — and instead integrating Touch ID fingerprint sensors into the main display.

Now a newly-published patent appears to back up that rumor, with the stated goal of expanding screen real estate by avoiding, “assigning valuable surface space exclusively to a component that may only be used briefly during the process of identifying the user.”

A free software update for Ultimate Ears’ popular Boom and Megaboom speakers lets you connect dozens of the Bluetooth devices to create a massive wall of sound.

The over-the-air update, coming today to the “life-proof” speaker line, enables a new feature called PartyUp that can connect “more than 50” of UE’s popular tube-shaped speakers. “More than 50” is the party line, but UE product manager Jim Saraco said his team connected 130 of the speakers at the company’s HQ.

“In reality, we’re still trying to find a cap,” Saraco told Cult of Mac.

We may not yet have sapphire glass on our iPhone screens, but Apple has been claiming to use the ultra-hard material for its iPhone camera lens since 2013’s iPhone 5s.

However, those claims are being called into question by a new durability test carried out by YouTuber JerryRigEverything, who compares the hardness of the iPhone 7 camera lens with the sapphire display of a Tissot sapphire watch — and finds that the iPhone camera lens scratches far more easily.

Check the video out below.

Apple Pay has arrived in a new country, with Apple’s mobile payment service launching in Russia on Tuesday — although right now it’s only available with one bank and card.

“Sberbank clients – MasterCard cardholders – can now use Apple Pay, which will allow them to make contactless payments online safely and comfortably,” a press release from Sberbank of Russia, which is the largest bank in Russia and Eastern Europe, stated.

The new features on the Apple Watch Series 2 will not be enough to boost overall sales of the wearable, claims KGI Securities analyst Ming Chi Kuo.

Even though the original Apple Watch was only on sale for eight months in 2015, Kuo’s supply chain sources indicate that sales will decline compared to last year.

The twin phones Google will launch Tuesday will show the company is finally serious about tackling the iPhone head-on. And they couldn’t be arriving at a better time.

With iPhone demand falling and many fans disappointed with the improvements Apple has made with the new iPhone 7 and iPhone 7 Plus, it’s a perfect opportunity for Google to prove it can out-innovate its biggest rival in the smartphone industry.

The Microsoft Band may have just met its demise.

Microsoft’s online store has officially stopped selling the Band 2 which was positioned as a competitor to the Apple Watch. The company also revealed today that it will not release a new Microsoft Band 3 this year.

The third beta builds of macOS Sierra 10.12.1 was seeded to developers today, less than a week after Apple released the second build that contained a number of bug fixes.

Developers can pick up the new beta directly form the Apple Developer Center, or install it via the Mac App Store’s software update option if the previous beta build is already installed on your Mac.

Finding tickets to the next concert, sporting event or comedy show you want to go to is now as easy as watching TV, thanks to the new StubHub app for Apple TV.

StubHub’s new offering is the first-ever ticketing app for the Apple TV, only instead of just making their popular mobile app TV-sized, the company focused the experience on browsing upcoming events in your area.

After being shuttered for all of 2016, Apple’s flagship Regent Street store in London will reopen on Saturday, October 15, Apple has announced.

Working with Foster & Partners, the architectural firm responsible for London’s Gherkin skyscraper, Apple’s renovations plans called for it to update what it calls the “tired and outdated” look of the store front.

What are we expecting instead? Some more Jony Ive minimalism and a whole lot of indoor trees.

If you’re using Apple products, you’re well acquainted with the plain white Lightning cable. Frequently not long enough, prone to tearing and fraying and generally going kaput, it’s a good idea to have a backup. Or three. That’s what this pack offers, along with a lot of extra length (10 feet!), all for around the price of a single standard cable from Apple. Right now, you can get this 3-pack of 10′ Lightning cables for $22 at Cult of Mac Deals.

Apple has entered into a partnership agreement with Denmark’s University of Aarhus to investigate bio-gas research and how sustainable energy can be obtained from agriculture.

The R&D partnership is part of “billion-kroner” (read: hundreds of millions of dollars) partnership, according to Denmark’s foreign minister, Kristin Jensen.

Apple is set to debut a trifecta of new iPad Pro models in Q1 2017, according to a new report, citing “well-placed sources” of the Japanese Apple blog Mac Okatara.

If the report is to be believed, Apple will release a new 12.9-inch iPad Pro, a slightly larger version of its 9.7-inch iPad with 10.1-inch display, and a 7.9-inch iPad Pro upgrade of Apple’s iPad mini lineup.

Hidden among the updates to the Messages app, Apple Music and everything else we’ve all heard so much about, there are a handful of new iOS 10 features you may not have stumbled across.

Check out the video below to see the top ten iOS 10 features that currently rank as iOS’s best-kept secrets.

The iPhone 7 battery might be larger than its predecessor, but that’s still not enough for it to catch up with other leading flagship smartphones, as per a new consumer testing report.

According to the U.K.-based Which?, the iPhone 7 performs far behind the Samsung Galaxy S7, LG G5 and HTC 10 when it comes to call and internet time.

From a great app to make your email experience more efficient to a uniquely superb narrative-driven game, we’ve sifted through the most exciting new apps to bring you the ones you’ll want to download this weekend.

Check out our picks below. Trust us, this is the way you want to spend Sunday!