Samsung may have acknowledged that its disastrous Galaxy Note 7 debacle is likely to cost it $5.3 billion, but the real cost — the negative impact on customer loyalty — may turn out to be the real killer.
That’s according to KGI analyst Ming-Chi Kuo, who suggests that around 5-7 million ex-Note 7 customers will become new iPhone 7 customers as a result of losing faith with the Samsung brand.
