September 6, 2007: Apple deals with its first iPhone PR crisis, as early adopters complain about the company dropping the price of its new smartphone by $200 just two months after introducing it.
In response, Apple CEO Steve Jobs offers affected customers a $100 credit, which can be used toward the purchase of any Apple store product.
“Our early customers trusted us, and we must live up to that trust with our actions in moments like these,” he writes in an open letter to iPhone customers published on the Apple website.
But which one will be most damaging, and which will quickly be forgotten? Apple’s tax fight is sure to rage on for months, but will faulty phones leave a bad taste in the mouths of Samsung fans a lot longer?
