The Apple Watch and new AirPods may seam like silly side projects to fans, but some analysts on Wall Street believe the company is using the two new products to lay the groundwork for the next era of personal technology.

While Silicon Valley is obssessed with virtual reality headsets, Apple is obsessed with making gadgetry less visible. UBS analysts Steven Milunovich and Benjamin Wilson told clients that while many firms see a lot of downside for Apple, the company’s “ambient paradigm” could be a huge money maker.

Discounts on not-new laptops and tablets continue to shine this week, with Apple itself offering its legendary factory-refurbished MacBook Pros, and eBay offering an open-box 10-inch iPad Pro. You’ll find these deals and more in this week’s roundup of best Apple deals.

Southwest Airlines was forced to evacuate a flight from Louisville to Baltimore this morning before it hit the runway, thanks to a Samsung Galaxy Note 7 smartphone that caught fire.

Explosive Note 7 units have been reported around the globe thanks to faulty lithium-ion batteries. In this instance though, the Galaxy Note 7 in question was a replacement unit that the owner received after Samsung issued its global recall.

Google’s Pixel and Pixel XL may pack the fastest smartphone camera, but when it comes to raw processing power the iPhone 7 leaves the new handsets in the dust.

Early benchmarks for the Pixel have already leaked for the device, which was unveiled Tuesday. And according to the tests, Google’s phone can’t even top the performance of the iPhone 6s and iPhone SE.

After decades of showing us the best ways to interact with computers, Apple is lagging on the UI of the future — voice controls powered by smart, conversational AI.

Google, on the other hand, is placing artificial intelligence, in the form of Google Assistant, at the center of its new Pixel smartphones and Google Home smart speaker.

Cupertino’s mastery of the user interface is legendary: Macs, iPods and iPhones made the GUI, the mouse, the scroll wheel and multitouch mainstream. But Apple needs to get into the AI conversation if it’s serious about securing a place in our gabby future.

Two of the biggest names at Apple made it onto Vanity Fair‘s 2016 ‘New Establishment’ list that ranks the top names in Silicon Valley, Hollywood and Wall Street. But instead of including designer Jony Ive, the fashion mag bumped him for ugly-shirt-lovin Eddy Cue.

Omar Johnson, the Beats by Dre chief marketing officer that helped transform the headphone company from a gimmick to one of the most iconic brands in pop culture, is leaving the company next month.

During his time at Beats, Johnson and his marketing team created unique ads by collaborating with the world’s top athletes in every major sport to tell their real stories. Johnson didn’t give a reason for his departure, but Apple has confirmed he’s stepping down on November 1st.

Apple has quietly discontinued selling the old third-gen Apple TV on its online store, although it has committed to fulfilling all existing orders for the device.

As products go, the third-gen Apple TV had a reasonable lifespan, having first been introduced in 2012. Its software was last updated with minor security fixes back in February.

Thanks to a software feature on the iPhone 7 camera, Apple fans are getting familiar with a term once heard in a language only spoken by photographers – bokeh.

It’s a Japanese word that means blur and the bokeh in a photograph refers to the areas that are not in focus. Creamy and dream are the effects when perfectly executed, especially with portraits, where a tack-sharp face pops against a background swirled in colors, light and distorted shapes

Before there was even an iPhone, the art optics company Lensbaby was producing lenses that gave photographers an affordable option to bring maximum bokeh to their work. On Wednesday, Lensbaby introduced a 3-in-1 lens for mirrorless cameras.

Things are changing fast these days, but one thing that’s remained constant is the value of skills in coding and web development. Learning to code can sound like an imposing and expensive task, and it’s hard to know where to start. But right now is your opportunity to wave off both concerns at once, because for a limited time you can name your price for the massive Learn to Code Bundle 2016 at Cult of Mac Deals.

Ever the early riser, Tim Cook tweeted an early morning message today commemorating the life of Steve Jobs, who passed away five years ago today.

“Remembering Steve and the many ways he changed our world,” Cook wrote.

Thanks to its first annual revenue decline since 2003, many people sure like to do the whole “sky is falling” routine when it comes to Apple.

Fortunately, it seems that brand consultancy Interbrand isn’t among them — since it just named Apple the world’s most valuable brand for an impressive fourth year in a row.

iOS 10 has only been available to the public for a few weeks, but developers are already receiving updates for iOS 10.1 beta 2. Along with bug fixes and a beta version of Portrait Mode for the iPhone 7 Plus, beta 2 offers a few new minor improvements and features.

Check them out in action in our video below.

Apple’s pro-encryption privacy standoff with the FBI may not have been in the news too much as of late, but Apple’s strong stance in favor of encryption continues to ruffle feathers among authorities.

Today. U.K. prime minister Theresa May gave a speech at the Tory party conference, in which she took what many are calling a veiled dig against Apple by referring to a “household name” that is refusing to work with officials to fight terrorism.

Apple supplier Foxconn has installed a massive 40,000 robots for handling manufacturing jobs at a number of its factories in China, claims a new report.

The industrial robots — named “Foxbots” — are currently being rolled out at factories in Zhengzhou, Kunshan, Jiashanm and a “tablet plant” in Chengdu, where Apple is known to produce iPads. Foxconn’s future robot production is expected to hit around 10,000 units per year.

Google’s new Pixel and Pixel XL smartphones are ready to do battle with the iPhone 7 and iPhone 7 Plus and based on the first hands-on reviews, Apple could learn a few things from the new devices.

Apple’s shadow loomed large during today’s Google event. Exec from the search engine giant threw plenty of shade at the iPhone-maker for its lack of a headphone jack and storage limitations. Even though Google’s new devices look like total iPhone ripoffs the initial reaction has been mostly positive.

We’ll have to test Pixel in the wild before making our final judgement but here are some of the first reactions to the device from people that got to play with it:

Our Apple devices are designed, in part, to make our lives easier. But the chargers they come with add a burden. Tangled cords and bulk become nuisance cargo in our bags and that’s if you don’t lose track of one of your chargers.

The Dutch company ZENS has prided itself for the last five years on cutting our cords and its latest wireless power bank offers an Apple MFi certified one-stop charging solution for the Apple Watch and the iPhone or iPad.

After undergoing successful chemotherapy treatment for cancer, Apple’s fitness gadgets helped me turn my life around and get fit in middle age. So I know from personal experience just how important they can be. That’s why I focus on fitness for Cult of Mac, and it’s why I’ve written The Cult of Mac Fitness Handbook: Get in Shape With iPhone and Apple Watch.

Today, I’m in the best shape of my life, and I rely on my iPhone and Apple Watch to help keep me that way.

They are powerful tools for getting fit and losing weight — if you know how to use them.

Too bad Hillary Clinton is busy or she could serve as a celebrity endorser for a Kickstarter campaign sure to interest people whose important lives depend on carrying two smartphones.

SIMpro is a credit-card-sized device that serves as a dual-SIM adapter with data connection that can manage two active phone numbers. SIMpro works with an iOS app and even works with Bluetooth to turn an iPod or iPad into smartphones.

Developers received a batch of new beta software updates today bringing a bunch of bug fixes to the iPhone, iPad, Apple Watch and Apple TV.

iOS 10.1 beta 2 is the most notable of the new beta builds. The last version added the new Portrait Mode to the iPhone 7 Plus, which has earned rave reviews so far, though some early images have shown it still needs some tweaking.

Not only does Google want to replace your iPhone with a Pixel, the search giant revealed today that it plans to invade homes with three new products that directly compete with offerings from Apple and Amazon.

During an event in San Francisco today, Google unveiled a new Wi-Fi router, an improved Chromecast and a new Google Home device that’s a lot like Amazon’s Echo smart speaker, only it’s powered by Google Assistant.

Google’s new Pixel smartphones have landed, and they’re here to show the world that Android is stepping up its fight against the iPhone.

The Pixel lineup shares a lot in common with the Nexus family it replaces, but it’s not designed with pure Android enthusiasts in mind anymore. Google wants to reach everyone with its new Pixel and Pixel XL, and it has gone all out to make that happen.

But does the Pixel duo have what it takes to beat iPhone 7, iPhone 7 Plus, and other high-end rivals? Find out in our smartphone comparison below.

The design of the iPhone 7 is awfully disappointing to Apple fans who were hoping for a major change this year, but there’s still a way to get all of the new device’s features into a totally different form factor.

All it takes is a giant saw and an industrial sanding belt and you’ll be on your way to getting the sleek straight edge frame of the iPhone 4. YouTuber PeripateticPandas created a new video showing the full process that will give you the most unique looking iPhone 7 in the world.

Check it out:

With the new iPhone came the news that your standard headphones and earbuds are obsolete — sorry about that. Along with that announcement came the release of Apple’s own solution to the conundrum they’d created, namely a pair of earbuds that look a little like little futuristic earplugs your ears, with a price that has some people covering their eyes. Whether or not you’re committed to getting the iPhone 7, Bluetooth earbuds are here to stay, and if you’re looking for another choice you should consider these innocuous wireless buds from 1Voice. And right now you can get them for just $52.99 at Cult of Mac Deals.

After switching to a Taptic Touch ID sensor for the iPhone 7, Apple is strongly rumored to be eliminating a physical “Home” button altogether for next year’s iPhone 8 — and instead integrating Touch ID fingerprint sensors into the main display.

Now a newly-published patent appears to back up that rumor, with the stated goal of expanding screen real estate by avoiding, “assigning valuable surface space exclusively to a component that may only be used briefly during the process of identifying the user.”