The Apple Watch’s improved waterproof technology is on full display in Apple’s newest ad, which catches some waves with the wearable.
Go Surf is the latest in Apple’s “Give the gift of go” series of short holiday ads that show off Apple Watch Series 2’s fitness features. The new ad is accompanied by another spot titled Go Ride that zips through the city on a bike.
Check ’em out:
Losing one of Apple’s tiny new AirPods will probably be an unfortunately common occurrence for customers/ Apple already has a plan in place that will allow you to buy a replacement pod when you invetiably lose one, but it won’t be cheap.
It’s been a banner year for iOS apps. From smart photo-editing tools to music-generating apps, Apple and third-party developers alike brought some serious heat to the App Store. We’ve combed through our home screens to pick out the best iOS apps of 2016.
Check out our picks below.
At long last, Nintendo’s long-awaited Super Mario Run has sprinted into the App Store, in what is certainly the biggest iOS game launch of 2016 after Pokémon Go.
Marking the first time Nintendo’s most iconic character has been available on iOS — outside of dodgy third-party game emulators — a demo of Super Mario Run is downloadable for free, while the whole game priced at $9.99.
Instagram’s move to adopt features similar to SnapChat seems to have paid off for the globally popular photo-sharing network.
On its blog Thursday, Instagram sent a thank you note to its community, a number that surpassed 600 million users since it was founded in October of 2010.
Fitbit is buying Pebble and killing its existing lineup of wearables to focus on new ones — but it won’t be dropping support for those devices right away. Pebble today confirmed that its software and services will continue to run through 2017.
Holidays can stress anyone out, and the music that comes around this time each year sure doesn’t help. Whether you’re trying to focus on your gift list, relax after a busy day of shopping, or just tune out the holiday noise altogether and get some work done, Brain.fm might offer something you can use. It’s an AI-powered streaming station that composes music scientifically designed to help you relax or stay on task, and right now you can get a lifetime of Brain.fm for just $39 at Cult of Mac Deals.
Like a short, Apple-produced version of the movie Sliding Doors, the company’s latest ad for the Japanese market pits two parallel versions of the same character against each other — one with Apple Pay, one without.
Guess which one makes it onto the train home in time? (Hint: the answer probably won’t shock you!)
Yahoo today confirmed that hackers have stolen data from over 1 billion user accounts.
The breach occurred in 2013, and Yahoo warns that stolen data may have included names, dates of birth, email addresses, telephone numbers, hashed passwords, and more.
Apple just released macOS 10.12.2 to the public, so in today’s video I’m going to give you a guided tour of everything that’s new or missing.
Check it out below.
Apple could incorporate some impressively cutting edge wireless charging tech into its future devices, claims a new report — and it’s got the perfect partner companies to work with.
According to Fast Company, Apple may draw on the wireless company Energous and chip maker Dialog to usher in technology that would allow users to charge their iOS devices from across the room, rather than using the kind of charging mats employed by rivals like Samsung.
Christmas is almost here, and if you’re still shopping for gifts, you only have a few days left before express-shipping fees kick in and brick-and-mortar stores get stingy with discounts to take advantage of your need.
Before that happens, check out some of the best iPad, iPhone and game prices we’ve seen all year, in this week’s roundup of the best Apple deals.
The people on your holiday shopping list deserve cutting-edge gifts. That’s why you won’t find ugly sweaters or gifts that are actually meant for pets not people in the Cult of Mac gift guide.
Loaded with tech gift ideas for Apple fans, this handy guide will make you the best gift-giver in the family for once.
Trump Tower in New York City became the site of the biggest meeting of tech figures in years Wednesday, as President-elect Donald J. Trump called together Silicon Valley’s elite for a meeting of the minds.
Apple CEO Tim Cook was among those in attendance and was seated within arm’s reach of the Trump, even though Cook previously has been criticized by the recently elected Republican. Trump also called for a boycott against Apple products during the blistering presidential campaign.
Developers received a fresh new batch of beta software from Apple today, just two days after the company launched iOS 10.2 and tvOS 10.1 to the public.
The new first betas for macOS 10.12.3, iOS 10.2.1 and tvOS 10.1.1 all come with a number of bug fixes and performance enhancements, but they likely don’t contain any major new features.
Apple’s former retail employees have come away victorious in their long legal battle against Apple in California.
A jury has ordered Apple to pay $2 million, after the iPhone-maker has found to have illegally denied retail staff meal and rest breaks and took weeks or months to give departing employees their last checks.
Apple’s continuing to ramp up its automotive mapping experts by poaching employees from the German company Here, owned by Audi, BMW, and Daimler.
A new report claims that Apple has hired around a dozen employees over the past several months for software or mapping-related roles.
Gmail can be as useful as it is overwhelming, especially when keeping the lid on an overflowing inbox. ActiveInbox creates a new task management dimension within your Gmail dashboard that helps cut through the inbox based on what needs doing. It integrates right into Gmail on browsers and mobile devices alike, adding a degree of organization and efficiency that can transform the way you work. And right now you can get a year of ActiveInbox for $24.95 at Cult of Mac Deals.
Finding the love of your life on Tinder should be a very personal thing. But thanks to the new Tinder app for Apple TV, you can now enjoy the unsolicited opinions of friends and family while you get your swipe on in front of everyone.
Microsoft has just announced new Software Developer Kits (SDKs) for its Cortana virtual assistant, allowing developers to create new Cortana skills, as well as to integrate it into smart devices.
Check out the video below for a look at some of the skills Microsoft’s Cortana can offer when incorporated into a smart device.
Apple was quick to rectify the “random shutdown” problem affecting some iPhones by offering in-store battery replacements for affected customers. Unfortunately, it seems that already-busy Apple store employees aren’t too happy about the replacement program.
Given that each replacement takes between 20 and 45 minutes, and staffers are doing 15 to 30 replacements per day, it’s quickly adding up to “more than we [can] replace,” according to a longtime Genius Bar guru.
Apple has launched its new Support app in the U.S., giving customers the ability to get expert help with devices and software — as well as scheduling repairs at the Apple store if necessary — from the comfort of their iOS device.
Handily, the app also provides a catalog of support articles designed to help users fix common issues.
Google is giving iPhone users yet another easy way to switch to Android.
The latest update to its Google Drive app for iOS brings the ability to backup some of your most important data in just a few taps before migrating it all to a new Android smartphone.
To promote his new design book, Jony Ive has made a video giving a very rare peek inside Apple’s ultra-secretive design studio.
The video is only the second one that I know of that shows the inside of the “studio behind the Iron Curtain” — so called because it’s so sealed off from the outside world. (The other was last year’s 60 Minutes episode).
While watching it, I recognized a lot of details that I mention in my book about Jony Ive but I don’t think are generally well-known. So I screenshot the video and made a few notes. Warning: This one’s for the design nerds.
Apple’s new AirPods have finally arrived after months of waiting.
Shipping estimates for the new wireless earbuds have already been pushed back to 2017, thanks to the overwhelming demand, but if you’re lucky enough to get them in your ears this week, you’ll need some tips on getting started.
Here’s everything you need to know to use AirPods: