Apple is following an unorthodox word-of-mouth marketing campaign for the iPhone X, and that has continued with a new press release issued by Apple — showing off the best review soundbites from the first reviews for its next-gen handset.
The press release is accompanied by a movie-style poster with quotes from outlets such as Mashable, TechCrunch, and others.
The quotes Apple has singled out include the following, among others:
“Apple’s iPhone X is the beginning of something new. Everything the iPhone X is serves as a roadmap for future iPhones.” (Mashable)
“Face ID worked as promised: with sunglasses, without sunglasses, with my hair up, with it down, at night in the dark, or during the day.” (BuzzFeed.)
“The OLED display is insanely good. The contrast is unlike anything I’ve ever seen. And the edge to edge / bezel arrangement is stunning. It somehow further humanizes the device. I feel like I’m holding my photos and videos…not a device on which to view them.” (Creative Live Blog).
“Face ID is secure, fast, reliable and very easy to use. But even if it is Halloween, you’ll be headed for trouble if you go trying to clone yourself.” (The Wall Street Journal.)
While analysts have predicted big things for the iPhone X in terms of sales, moves like this suggest that Apple is a little bit nervous about the reception the tenth anniversary iPhone is going to receive.
With some analysts predicting that the iPhone X could be the handset which pushes Apple over the trillion dollar mark, and Apple having reportedly rushed to bring the iPhone X forward to 2017, there’s a lot riding on this smartphone.
Will you be buying an iPhone X? Let us know in the comments below.
Source: Apple
Luke Dormehl is a U.K.-based journalist and author, with a background working in documentary film for Channel 4 and the BBC. He is the author of The Apple Revolution and The Formula: How Algorithms Solve All Our Problems … and Create More, both published by Penguin/Random House. His tech writing has also appeared in Wired, Fast Company, Techmeme and other publications.
9 responses to “Apple hypes good iPhone X reviews”
Yes, I pre ordered the silver 256 gigs one. It will arrive on Friday.
I ordered the space grey 256 GB. It’s supposed to arrive on Friday, though it’s still showing “preparing for shipment”. I’m not sure about the premise of this article to be honest though. Was it written because Cult of Mac wasn’t featured on the graphic?
This is for fanboys with money to burn on the latest tweaks that add little to the user experience. It’s overhyped and overpriced, but that’s the allure! Fanboys eat that stuff up!
For regular people, it’s a yawn.
Better picture? I can’t recall the last time I looked at an Apple device and thought to myself, “Gee, I sure wish it had a better picture.”
Better size? iPhone Plus size in a non-plus case? Big whoop! It’s still too large to hold in one hand, so what’s the point? Save your money. Unless of course it’s burning a hole in your pocket. In which case, spend, spend, spend!
Wireless charging? What a joke! You get to buy a bunch of new chargers to take up space wherever you want to charge your phone. And they still have wires, remember? Apple’s lightning plug is a great invention. Super easy to use. Goes both ways. Slides right in, even in the dark. No “wireless” charging for me thanks. And how about that glass backing? Now you have twice the risk of breaking something. OH BOY! Again…it’s for fanboys with money to burn. (More money than brains.)
I think you’re on the wrong site…You must be lost!
No, Fanboy. I’m not lost. I love my my iPads, my iPhones, my iWatch, my Apple TVs and my slightly old Macs with plenty of ports and without butterfly keys. But Apple has gotten complacent and greedy since Steve passed. They’ve totally lost their way. But for fanboys like you, with more money than brains, bon appétit!
Apple watch or watch…
Oh no—I’ve committed a thoughtcrime! Summon the Apple thinkpol!
Thank you for proving my point, fanboy! Licking Apple’s behind every chance you get. Fawning over each and every word oozing from Apple’s Ministry of Truth, while what’s left of your brain rots into putrid applesauce.
Tell me, fanboy. Do you abstain from eating Apples so as not to offend your demigod?
I think you have me confused with some actual Apple Fan boy.
HOW. How can the display be like nothing you’ve ever seen when it’s the old display off the Galaxy S6?