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Today in Apple history: Cupertino fires back after Microsoft’s ‘Apple tax’ ads

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Microsoft Windows
Microsoft ads take issue with Apple's premium prices.
Photo: Microsoft

April 16 Today in Apple history April 16, 2009: Apple hits back at Microsoft following an advertisement that criticizes Cupertino for failing to sell decent laptops for less than $1,000.

“A PC is no bargain when it doesn’t do what you want,” Mac PR director Bill Evans tells Bloomberg. “The one thing that both Apple and Microsoft can agree on is that everyone thinks the Mac is cool. With its great designs and advanced software, nothing matches it at any price.”

5 reasons Apple’s ecosystem is almost impossible to leave

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AI-generated image of MacBook, iPhone, iPad, Apple Watch and AirPods, with an Apple logo and lines connecting all the devices, used to illustrate a story about why Apple's ecosystem is difficult to leave.
Can you leave Apple's ecosystem?
AI image: ChatGPT/Cult of Mac

What makes the Apple ecosystem so alluring? Individually, the iPhone, iPad, Mac or Apple Watch might not be the best devices in their respective categories. Yet, when combined, they form one of the best ecosystems in the world.

It’s this Apple ecosystem — the so-called walled garden — that makes it almost impossible to ditch Apple devices. But what makes it so good?

Let there be light: First iPhone variable-aperture camera enters production

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First iPhone variable-aperture camera
iPhone 18 Pro's variable aperture camera will be a first for Apple.
Photo: Pixabay at Pexels.com

Supply chain manufacturers have begun producing components for the iPhone 18 Pro’s variable aperture camera system, according to a new report. It marks a significant milestone ahead of the device’s expected September launch — and a first in iPhone history.

All previous iPhone cameras feature fixed apertures. A variable aperture allows more control of light reaching the sensor for sharper, properly exposed images.

Get 15 coding courses, plus Microsoft Visual Studio Pro 2026, for just $59.99

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Visual Studio 2026 and Coding courses bundle
Get Visual Studio 2026 bundled with coding courses for a massive price drop!
Photo: Cult of Mac Deals

This bundle pairs a lifetime license of Microsoft Visual Studio Professional 2026 with 15 in-depth coding courses covering Python, JavaScript, Java, SQL and more, all for just $59.99 (regularly $1,999.99).

If you’ve been putting off learning to code, this deal makes it almost impossible to keep procrastinating. 

Why Apple is sending Siri developers to AI coding bootcamp

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Photo of two people coding on a laptop, used to illustrate a story about Apple employees learning AI coding skills to finish Siri
Apple will retrain existing employees with AI coding skills.
Photo: Mizuno K/Pexels

Apple will reportedly send a sizable share of its Siri development team to an intensive, multi-week bootcamp to improve their AI coding skills. To be clear, the employees won’t be learning how to make an AI, but how to use AI to develop.

It’s part of a push to finally complete the revamp of Apple’s voice assistant that the company promised years ago.

Gemini Mac app puts Google AI right in your workflow

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Gemini for Mac app gives you a new AI option.
Gemini for Mac offers a faster, more integrated way to get AI help.
AI image: Google/Apple/Gemini/Cult of Mac

Google brought its Gemini AI assistant directly to Mac, launching a new native macOS app on Wednesday. The app makes it easy to share what’s on your computer’s screen with the AI.

It’s designed to be more tightly integrated with the user’s workflow than the web version.

Listen to gentle rain and ocean sounds while you work

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Background Sounds graphic, showing various sound options, with a photo of rain hitting a sidewalk
Chill out and silence the sounds of your environment with the sounds of rain, the ocean, a fireplace and more.
Photo: W.carter/Wikimedia Commons/D. Griffin Jones/Cult of Mac

If you’re working in an office or in the city, you’re probably inundated with noise from people chattering, cars running and nearby music. Your iPhone has a built-in feature called Background Sounds for playing rain noises or white noise to tune it all out.

Or, if you work at home and want some of that office or coffee shop ambiance, you can add some of those chatter sounds back in. You can even simulate a commute, with sounds of a bus, train, airplane or even boat.

You don’t need to download any apps or pay a cent. Background Sounds is a free feature on your iPhone, iPad and Mac. Let me show you how it works.

Today in Apple history: Apple scrambles to fix doomed Apple III

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Apple III
The problems encountered by the Apple III sound strangely familiar.
Photo: Alker33/YouTube

April 15: Today in Apple history: Apple scrambles to fix doomed Apple III April 15, 1981: Apple CEO Mike Markkula defends the struggling Apple III computer with a surprisingly straightforward admission. The comment comes even as the company pushes an unorthodox “fix” for the Apple III motherboard, which tends to overheat due to a questionable design.

“It would be dishonest for me to sit here and say that it’s perfect,” Markkula tells The Wall Street Journal, after critics blast the new computer for its overheating motherboard. Apple’s official solution to the problem? Ask users to drop their Apple III from a height of 6 inches to reseat the chips.

Apple Watch Series 11 hits record-low $299: Save $100 on latest smartwatch

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Marketing image of Apple Watches with the words
Apple Watch Series 11 comes in a range of colors and combos, but not everything's on sale ... yet.
Image: Cult of Mac

A smartwatch can help you get in shape for the summer, and a hot deal on Apple Watch Series 11 drops the cost to only $299 for the smaller 42mm size. That’s a $100 discount off Apple’s MSRP — a whopping 25% off!

The same $100 discount applies to the 46mm size, too, lowering it to only $329.

Here come fun new April Activity challenges on Apple Watch

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April Apple Watch Activity challenges
The award for completing the Earth Day challenge looks like this.
Photo: Apple

Apple will bring two limited-edition Activity challenges to Apple Watch this month, giving users a reason to get moving in the final stretch of April, the iPhone giant said. The occasions are Earth Day on Wednesday, April 22, and International Dance Day on Wednesday, April 29.

Turn any wall into a movie screen with this $67 portable projector

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Father and son watching in the living room using an Ion Audio portable projector
This affordable projector works for movies, audio and even karaoke.
Photo: Cult of Mac Deals

Most portable projectors sound great on paper — until you actually use them. A dim image, tinny audio, and too many cables can ruin your movie night. This Ion Audio portable HD projector fixes some of that — and at just $67.99 (regularly $84.99), it’s more about convenience than perfection.

If you’re looking for an easy way to throw a movie on the wall from your MacBook or iPhone, this is one of the simpler setups around.

3 ways to give your old iPhone a performance boost

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Cartoon image of three iPhones with white beards and tennis shoes running down a track, used to illustrate a story on how to speed up again iPhones.
Simple steps can give your older iPhone better performance.
AI image: ChatGPT/Cult of Mac

Stop me if this sounds familiar: Your old iPhone just doesn’t have the same pep it used to and you’re desperate to speed it up. Ignore the nasty iPhone conspiracy theory — the real reason for the slowdown is rooted in battery chemistry, diminishing amounts of available memory, and the evolving demands of modern iOS apps.

Fortunately, you can take steps to improve the speed of your older iPhone. Here’s what to do.

Apple holds the line while rivals jack up prices

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Microsoft and Samsung raise prices, testing consumer demand
Prices for lots of Samsung and Microsoft gear just took a jump. Ouch!
AI image: ChatGPT/Cult of Mac

Rising costs across the global tech supply chain are forcing some of Apple’s biggest competitors — most notably Microsoft and Samsung — to increase prices on smartphones, tablets and notebooks, signaling a potential shift in the competitive landscape for consumer electronics.

Apple has not increased prices. It’s actually recently moved the opposite direction by introducing the most affordable MacBook ever.

Apple seems confident that folding iPhone will be a hit

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Apple increased its bet on folding iPhone success
Apple is allegedly upbeat about demand for the iPhone Ultra, its first foldable.
AI image: ChatGPT/Cult of Mac

Apple is reportedly ramping up its supply of a critical component for the foldable iPhone, even as the broader market for foldable smartphones shows signs of slowing.

According to a supply chain report published Tuesday, the company increased its orders of foldable display panels by roughly 20%, a move that signals growing confidence in the long-rumored device.

Today in Apple history: Macintosh 512Ke further enhances the Mac

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The Macintosh 512Ke muddies the Mac waters just a smidge.
The 512Ke muddies the Mac waters just a smidge.
Photo: Vectronicsappleworld

April 14: Today in Apple history: Macintosh 512Ke launches April 14, 1986: The “low-cost” Macintosh 512Ke brings hardware upgrades — and a bit of confusion — to the low end of the Mac lineup.

The Mac 512Ke is an “enhanced” (hence the “e”) model of the Mac 512K. The upgrade addresses complaints that the original Mac lacked enough memory. The 512Ke adds a double-density 800KB floppy drive and a 128KB ROM to the Mac 512K formula.

New AI voice recorder captures calls even when you wear AirPods

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HiDock P1 AI Voice Recorder
You can keep your AirPods in with this one.
Photo: HiDock

A new AI voice recorder promises to solve one of the most persistent frustrations for professionals who live on calls — capturing both sides of a conversation via Bluetooth even when you wear headphones, and without requring bots, subscriptions or complicated setup. It’s the new HiDock P1 AI Voice Recorder.

New 10-port hub brings 8K video and high-speed networking to MacBooks

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Plugable USBC-10IN1E helps reduce MacBook port limitations
The Plugable USBC-10IN1E could be the powerful hub your MacBook needs.
Photo: Plugable

Plugable Technologies on Tuesday launched the USBC-10IN1E, a new 10-in-1 USB-C hub aimed at delivering docking station-level performance in a compact design. The company says the device stands out in a crowded market by combining high-wattage charging, advanced display support and faster networking in a single accessory.

Despite the advanced features, the new product is quite affordable — which is not surprising for Plugable.

Slim MagSafe iPhone power bank is made for wireless charging haters [Review] ★★★★

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Clutch Pro review: Slim power bank without wireless charging★★★★
With Clutch Pro, you can have a slim power bank while avoiding wireless charging.
Photo: Ed Hardy/Cult of Mac

The Clutch Pro is for anyone who wants a very slim power bank that magnetically attaches to their iPhone, but who doesn’t like wireless charging. This tiny 5,000mAh external battery includes a USB-C connector on a cable for easy charging.

I tested it with my iPhone 17 and my iPad too. Here’s why I like it.

Apple-Amazon deal keeps iPhone and Apple Watch satellite features alive

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Apple-Amazon deal keeps satellite features going
As Amazon acquires Globalstar, the Amazon Leo network will meet Apple's satellite needs.
Photo: Amazon

Apple secured a new agreement with Amazon ensuring the satellite features millions of iPhone and Apple Watch users depend on — including Emergency SOS — continue to work, even as the company that currently powers them is set to be acquired, the companies said Tuesday.

“This ensures our users will continue to have access to the vital satellite features they have come to rely on, including Emergency SOS, Messages, Find My, and Roadside Assistance via satellite, so they can stay safe and connected while off the grid,” said Greg Joswiak, Apple’s senior vice president of worldwide product marketing, in an Amazon press release Tuesday.

How to hide all the menu bar icons in macOS Tahoe

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Graphic: Hide macOS Tahoe Menu Bar Icons
Get rid of all those distracting icons.
Image: D. Griffin Jones/Cult of Mac

The macOS Tahoe menu bar icons are one of the more universally panned changes in Apple’s redesigned Mac operating system. They clutter the interface, making it hard to find what you’re actually looking for. And on top of that, different apps use different icons for different actions — it’s not remotely consistent. 

You don’t need to live your life this way, though. Developer and hacker Steve Troughton-Smith figured out a quick way to disable the icons. You need to crack open the Mac’s Terminal app, but luckily, you can paste a single command in to bid (most of) the icons adieu. 

Get 88 hours of AI cybersecurity training for less than $20

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Classroom training led by a man wearing a military uniform
You don't need an in-person course to master the latest topics in AI security.
Photo: Cult of Mac Deals

The 2026 AI Security & Cybersecurity Expert Bundle delivers 88 hours of training that covers AI, ethical hacking and real-world defense skills.

This six-course bundle doesn’t assume you’re already a seasoned security engineer (or talk down to those who are). Instead, it builds practical, real-world skills that matter, whether you’re breaking into the field or leveling up inside it. And you get the entire 2026 AI Security & Cybersecurity Expert Bundle for just $19.97 (MSRP $120).