Apple’s recent acquisition of Shazam might be a great way for the company to drive subscriber growth, according to one early Shazam investor.
DN Capitol chief executive, Nenad Marovac, gained a deep understanding of Shazam’s business model after his firm invested in it back in 2004. Marovac says Shazam will be a great way for Apple to try to catch up with Spotify in terms of subscribers, if it can convert enough Shazam users.