If you’re wondering where the confusing “XS” and “XR” names for Apple’s new iPhones came from, Phil Schiller provides an answer in a new interview: from the car industry.
“I love cars and things that go fast, and R and S are both letters used to denote sport cars that are really extra special,” Schiller told Engadget in an interview coinciding with the launch of the iPhone XR.
As it happens, this is far from the first time Apple has embraced automotive marketing techniques to sell its products.
Super Micro Computer, the manufacturer of technology accused by Bloomberg of containing Chinese spy chips, has said that it will carry out a review of its own hardware.
This isn’t any kind of admission on its part, however. In a letter to customers, the firm noted how, “Despite the lack of any proof that a malicious hardware chip exists, we are undertaking a complicated and time-consuming review to further address the article.”
In an op-ed for a German newspaper, Germany’s finance minister Olaf Scholz proposes a global minimum rate of corporation tax as one way to ensure that multinational corporations like Apple pay domestic taxes in line with the profits that they earn.
The European Union (EU) has long been attempting to get tech giants to stop using complex accounting tricks to shuffle profits around to minimize the amount that they pay in each country.
WhatsApp now looks better on iPhone XR and iPhone XS Max. The app’s latest update on iOS is optimized for Apple’s latest handsets — and comes with a number of new features and improvements for users to enjoy.
Apple has snapped up a 10-year lease for a large, 314,000-square-foot warehouse in Milpitas, California, approximately a fifteen minute drive from Cupertino.
The space is located at McCarthy Creekside, a new multiphase development located in the city of Milpitas. Apple is reportedly paying in the vicinity of 90 cents per square foot. According to developer Joey McCarthy, McCarthy Creekside is intended for “industrial, R&D, [and] manufacturing.”
Shortly after launching its refreshed Privacy webpage, Apple has also updated its Jobs website, hopefully making it easier to find your dream employment role with the company.
In addition to the redesigned page, Apple has also created videos highlighting some of the jobs that it offers. These follow employees like Divya, an engineer on the Apple Watch team, who leads some of the work involving the device’s optical sensors.
Do you want to own a chandelier that once belonged to Steve Jobs? How about a Jobs-owned thermostat, originally made in 1925? Or a silver-plated tea spoon? Or, heck, even Jobs’ old toilet? These, and roughly 146 more possessions, could soon be going up for auction.
At least, if some members of the Woodside town council, the small incorporated town in San Mateo County, where Steve Jobs once had a home, get their way.
A car designed to test Apple’s self-driving system was involved in a minor accident Monday, but a human was driving at the time. This is only the second such crash of an Apple car on record.
Google, and its autonomous vehicle spinoff Waymo, haven’t been so lucky over the years.
This week we shoot and edit video with Adobe’s new Premier Rush, get into the long-awaited Drafts for Mac beta, and clean up our Photo Library with BestPhotos.
Millions watched Scotty Allen build an iPhone from parts mined from Chinese electronics markets. While he loves the wild enthusiasm his iPhone-hacking videos spark, he says his Strange Parts series is really a “travel show for geeks.”
You’ll find his inspiring story and much more in this week’s issue of our magazine. It’s free and it’s fun to read on an iPad or iPhone. Get your free subscription to Cult of Mac Magazine from iTunes now. Or read on for this week’s top stories.
Jony Ive says he is “truly proud” of Apple Watch, which he describes as a powerful computer filled with sophisticated sensors that we strap to our wrists. And we can expect Apple to continuing delivering products that are just as special in the future.
Apple Park is a game-changer for designers that will allow better collaboration than ever before, Ive reveals in a new interview.
Apple CEO Tim Cook is fighting back against a story from Bloomberg that claimed Chinese hackers put spy chips in Apple and Amazon’s servers.
In a recent interview, Cook went on the record for the first time to deny the allegations. Cook also called on Bloomberg to retract its story saying it is absolutely false.
There’s a new method to let Mac users know that the software they’re installing isn’t loaded with malware. It’s called notarized apps, and Apple urges developers to use it.
Right now, getting apps notarized is optional. Eventually, it’ll be a requirement. That’s a bonus for Mac users.
If you’re looking for a uniquely beautiful watch band to transform your Apple watch from a time piece to a jewelry statement, look no further. Bezels & Bytes fuses tech and style seamlessly with their collection of stunning, luxury Apple Watch Bands. Just ask Oprah!
We unboxed their gorgeous Chainlink & Leather Apple Watch band in rose gold, and it was awesome. Check out the live unboxing video on our YouTube channel here:
Apple began taking pre-orders for the iPhone XR early this morning, and there are still plenty of them left hours later. Contrast this with the iPhone XS launch which saw some configurations sell out in minutes.
While this doesn’t automatically indicate that demand for the iPhone XR is slow, it’s not a very good sign either.
At first glance, the Silver Pinstripe Pocket Watch by Bucardo may look like a forgotten relic from your grandfather’s musty closet.
Except, it’s not.
This wondrous, little trinket is the new and improved 2018 version of vintage accessory. It’s a uniquely stunning way to wear your Apple Watch, bucking current trends by melding vintage style and tech. The pocket watch transforms your Apple Watch into a classic yet “on trend” look. Watch us geek out at this marvel in our YouTube unboxing video:
Millions have watched Scotty Allen build an iPhone from parts mined from the electronics markets of Shenzhen, China.
DIYers and hackers write Allen, eager to repeat his geeky feat. So do people from third-world countries looking for an affordable way to get their hands on a pricey device that imparts status.
Allen, 39, loves the wild enthusiasm his YouTube videos have sparked, but the scratch iPhone isn’t the point.
Apple will never bring iMessage to third-party platforms like Android, but there was a time when it tried to convince carriers to adopt a standardized version for everyone.
Former iOS chief Scott Forstall has revealed that the company approached operators in an effort to convince them to take a number of features that make iMessage so great and bring them to traditional texting. But due to a number of reasons, the “explorations didn’t pan out.”
When Apple passed the $1 trillion valuation earlier this year, you could be forgiven for thinking you’ve missed your chance to invest. Not so, claims tech Dan Ives of Wedbush Securities. According to the bullish Apple pundit, the company could see a massive 40 percent surge this year.
AAPL currently trades at $219. According to Ives, however, by this time next year you should be expecting it to trade at $310. Here’s why.
This week on The CultCast: Waiting for new AirPods? Need that AirPower charging mat? Don’t you dare miss our “More in the Making” hardware event predictions, cause we bring out the crystal ball, and all is revealed.
Then: Seventeen reasons the iPhone XR should be your next phone; the world’s largest Mac collection could be yours for free; and we pitch our favorite games, shows and scooters in an all-new “What We’re Into”!
Our thanks to Casper for supporting this episode. Learn why Casper makes the internet’s favorite mattress, and get $50 towards select mattresses at casper.com/cultcast.
After Apple acknowledged that a small number of its users in China had their iCloud accounts accounts hacked through a phishing scam, a Chinese consumer watchdog thinks the company should pay up.
The China Consumer Association said in a statement that Apple should pay compensation to those affected. Some of those people caught up in the scam lost money since their Apple IDs were used by thieves to take money from paired mobile payment services.
Apple is now selling a USB-C charger for Apple Watch. The 0.3-meter Magnetic Apple Watch Charger is identical in price and design to the USB-A version that’s been available for a while, but adopts the USB-C standard.
Apple has posted its two new iPhone XR ads to YouTube to promote the device on preorder day.
“Introducing iPhone XR” and “Spectrum” run for less than a minute each, but do a good job of highlighting the new handset’s brightly-colored finishes and its biggest features.
On paper, it sounds kind of surprising, but the reports claiming that Apple will include a USB-C port instead of its proprietary Lightning are certainly racking up.
Recently, notable Apple analyst Ming-Chi Kuo suggested that this would be the case. Now a new report citing multiple accessory makers at the Global Sources Mobile Electronics Trade Fair in Hong Kong reported that they have heard much the same thing.
Hankering after an iPhone XR? The Apple Online Store is open and ready for preorder business.
Available in six colors, with pricing starting at $749, Apple’s new LCD handset could soon be yours to own.