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Apple finalizes Shazam acquisition and vows to remove ads

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Apple acquisition meant that Shazam turned a profit in 2018
Apple acquisition meant that Shazam turned a profit in 2018
Photo: Apple

Apple has confirmed its acquisition of Shazam is now complete, nine months after it was first announced.

The company’s first move will be to rid the music service, which is used more than 20 million times every single day, of pesky ads that most users have to endure. Later on, Apple promises more great ways to discover and enjoy music.

Apple teams up with Salesforce to deliver better business apps for iOS

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Salesforce iOS
The redesigned Salesforce app will bring exclusive features to iOS next year.
Photo: Apple

Apple has entered into a new partnership with Salesforce to deliver new iOS apps focused on business.

Salesforce is redesigning its app and adding exclusive new features as part of the deal, while Apple has vowed to provide tools and resources to help millions of Salesforce developers create their own native apps for iOS.

Storage is cheaper than ever, but iPhone customers don’t benefit

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iphone XS
The new iPhones are Apple's priciest ever.
Photo: Apple

Perhaps unsurprisingly, Apple doesn’t go out of its way to pass savings on to to customers.

According to a new report, despite the cost of NAND flash memory halving in price over the past year, Apple hasn’t reduced the cost of its iPhones accordingly. In fact, Apple charges the same 78 cents-per-gif that it did in 2017 — meaning that the iPhone is even more profitable.

Apple exploring options in case its proposed U.K. campus is delayed

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Battersea
Apple's proposed U.K. campus will be located in the iconic Battersea Power Station.
Photo: Alberto Pascual/Wikipedia CC

Apple is making contingency plans in the event that its proposed giant U.K. campus in London’s iconic Battersea Power Station is delayed.

According to a new report, Apple is coming up with backup options “just in case” it is impossible to realize the creation of the new campus by December 2020, as planned.

iPhone XS is stronger, but certainly not unbreakable

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iPhone XS broken
Yes, you still need a case.
Photo: SquareTrade

iPhone XS and iPhone XS Max boast the strongest glass ever used in a smartphone, Apple says. But is it strong enough?

New tests reveal that although Apple’s devices may be tougher than their predecessors, they’re still not unbreakable. Drop one on a sidewalk and it will almost certainly result in a pricey repair bill.

Best chargers, stands and cases for Apple Watch Series 4

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zens
The Apple Watch Power Bank by Zens is a handy little battery pack for your timepiece.
Photo: Zens

If you’ve managed to order Apple Watch Series 4 last night, you’re going to need something to fire up your stunning new band.

From pocket-sized, portable chargers to sleek, modernist stands and cases, we’ve got your Series 4 charging needs covered. Some even double as iPhone chargers, or can charge several Apple devices simultaneously.

Check out Cult of Mac’s reviewed and recommended lineup of the best charging stands for Apple Watch Series 4.

Apple wants to corner the market on squeaky-clean TV shows

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Don't expect to find much swearing, violence or sex in Apple's original TV shows.
Don't expect to find much swearing, violence or sex in Apple's original TV shows.
Photo: JESHOOTS.com/Pexels CC

Apple may have upward of 20 original TV shows in production, but don’t expect to find them filled with adult themes or material.

According to a new report, Apple is aiming for shows with broad appeal, which translates as no “gratuitous sex, profanity or violence.” While this rule won’t be an absolute, it does mean that only a small number of Apple TV shows will receive a TV-MA rating.

For Middle East elites, packing two iPhones is a way of life

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ullu
Hold two iPhones in Ullu's Dual Case made of full-grain or hand-colored leather.
Photo: Ullu

In shopping for a stunning case to outfit your new iPhone XS or XS Max, you might spot an accessory that hints at an even richer lifestyle — one that holds two iPhones.

People with two phones, one for personal and the other assigned by a boss for work, is not that unusual. But, elites in the Middle East, where Apple has about 60 percent of the smartphone market, tend to carry two iPhones by choice.

For those of us who own more than one iPhone, with a penchant for carrying them both around, the Dual Case is worth a look. For the rest of us, check out Ullu’s great lineup of iPhone cases for the XS and XS Max.

See Nomad’s new cases for iPhone XR, iPhone XS, & iPhone XS Max

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nomad
A brand-new iPhone deserves a brand-new case. See Nomad's debut of three new cases for iPhone XS, XS Max and XR.
Photo: Nomad

What’s good for Apple Watch Series 4 is good for the new iPhones XS, XS Max and XR. We’re talking about Nomad’s much-loved leather, Apple-inspired accessories including Apple Watch straps and rugged iPhone cases.

From folios to wallet to protective cases built from the best materials and finest leather sourced from the Horween Leather Co. in Chicago. These well-built cases will protect that gorgeous new iPhone in minimalist style.

Check out Nomad’s just-released lineup of strong and sturdy cases for Apple’s newest iPhones.

Cult of Mac Magazine: Set up your new iPhone XS the right way

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There's a right way to set up your iPhone. These iPhone setup tips will help.
There's a right way to set up your iPhone. These tips will help.
Image: Ste Smith/Cult of Mac

In this week’s Cult of Mac Magazine: If you’re one of the smiling Apple fans who picked up an iPhone XS or XS Max today, use these tips to ensure you get everything up and running optimally.

You’ll find that story and much more. Get your free subscription to Cult of Mac Magazine from iTunes. Or read on for this week’s top stories.

All the new iPhone XS, XR and XS Max features you need to know

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Depth Control
Depth Control is dead-easy to use.
Photo: Apple

Just got a new iPhone XS but are confused about where to find all of its amazing new features?

Apple just put out a new video that gives an in-depth look at all the fun new stuff you can do with the iPhone XS, XS Max and XR. Depth Control, Dual SIM, Memojis and much more are all covered in the quick video. It should help you master your new device.

Watch and learn!

Unboxing and hands-on with the iPhone XS in gold

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iPhone XS box gold
Bag yours before they're all gone.
Photo: Ste Smith/Cult of Mac

Today Apple finally released the iPhone XS, XS Max and Apple Watch Series 4. Now, in true Cult of Mac YouTube tradition, we’ve gotten our hands on it and made an unboxing video.

You can see the full unboxing in all of its golden glory, the box design, its contents and a quick hands-on with the iPhone XS.

Check it out:

Belkin’s gorgeous dock charges iPhone XS and Apple Watch with style

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Belkin
This is one of the prettiest docks we've ever seen.
Photo: Belkin

iPhone XS and Apple Watch Series 4 owners looking for the perfect chargers to both of their new devices just got a lot of love from Belkin with a dock that works on both iPhones and Apple Watch.

Belkin introduced its new BoostUp wireless charging dock for iPhone + Apple Watch today that not only keeps your new tech juiced up, but it’s also so pretty you won’t be ashamed to have it on full display in your house.

Here’s another angle:

Tim Cook greets customers at Palo Alto Apple Store

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Tim Cook
Tim Cook shook hands with customers at the Palo Alto Apple Store.
Screenshot: CNBC

Apple CEO Tim Cook joined Apple Store employees in Palo Alto, Calif. this morning to greet customers as they arrived to purchase the latest Apple Watch or iPhone.

This is a fall tradition for Cook, who stood outside the door to be the first to greet and shake hands with customers as they came through the door.

‘Better You’ Apple Watch Series 4 ad is here to motivate you

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83E86FEC-4597-4997-9950-4CDDD6494B5B
Get back in shape with Apple Watch.
Photo: Apple

Creating a better, more active version of yourself just got a whole lot easier today with the release of Apple Watch Series 4.

To celebrate its new wearable, Apple put out a fun 30-second ad on its Canadian YouTube channel. Titled “Better You,” the ad features a frumpy looking guy and alternative versions of himself utilizing the Apple Watch to get into better shape.

Get motivated by watching the ad:

TAG Heuer’s new smartwatch is a steal at $198,000

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TAG Heuer
TAG's new smartwatch is crazy expensive!
Photo: TAG Heuer

Remember that time the world thought Apple had gone mad because it launched a $17,000 Apple Watch Edition? That figure is dwarfed by the price of TAG Heuer’s new luxury smartwatch, the Connected Modular 45. Its asking price: $198,000.

By our count that’s equivalent to around 396 units of Apple’s brand new $499 cellular Apple Watch Series 4 watches. It also qualifies for the status of most expensive smartwatch in the world.

How to get the best price for your old Apple Watch

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watchOS 5
Don’t let your old Apple Watch sit around collecting dust.
Photo: Ste Smith/Cult of Mac

Your shiny new Apple Watch Series 4 is finally on your wrist. What are you going to do with your old one?

It might seem like a relic now, but it’s probably still worth a small fortune — if you sell it properly. Here’s how to get the best price for your old Apple Watch.

Unscientific drop test pits Apple’s new iPhones against iPhone X

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Broken iPhone XS screen2
And to think that most folks don't even have their new iPhone yet!
Photo: TechSmartt

The world’s not fair. Most people haven’t even gotten their hands on the new iPhone XS and iPhone XS Max, and already a video of Apple’s top newest handsets being purposely damaged has shown up online.

It’s the work of YouTube channel TechSmartt, which describes it as the “ultimate drop test” for Apple’s new handsets. And while we think that the “ultimate” suffix might be better saved for a more scientific drop test, we’ll take what we can get at this early stage!

Is iPhone XS Apple’s worst ‘S’ phone? Catch the conversation this week on The CultCast

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CultCast MacBook Pro iPhone XS
iPhone XS—how's it stack up?

This week on The CultCast: Is iPhone XS the worst Apple “S” phone of all time? We compare the XS to Apple’s other flagship “S” releases. Plus: We round up what reviewers are saying about iPhone XS and Apple Watch 4; reveal which Apple Watch feature is giving people a serious case of FOMO; and discuss a leaked detail in iOS 12.1 that all but confirms a new iPad event this fall.

Our thanks to Squarespace for supporting this episode. It’s simple to accept Apple Pay and sell your wares with your very own Squarespace website. Enter offer code CultCast at checkout to get 10 percent off your first hosting plan or domain.

iPhone XS user guide suggests AirPower isn’t quite dead yet

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AirPower
Is AirPod finally ready to make its big debut?
Photo: Apple

With no mention of it during the iPhone XS keynote, and little sign of it on Apple’s website, it was beginning to look like AirPower had been wiped entirely from Apple’s plans. But it seems the wireless charger isn’t quite dead yet.

AirPower is mentioned in the iPhone XS user guide, early adopters have noticed today. A reference in the latest iOS 12.1 beta also provides hope for the device.

Huawei van trolls Apple on day of iPhone XS launch

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Huawei van
Huawei is promoting its new Mate handsets.
Photo: Huawei/Twitter

Chinese smartphone maker Huawei recently stole Apple’s crown as the world’s second biggest smartphone maker on volume. But it’s still keen to position itself as a scrappy young upstart, jabbing away at the larger, trillion dollar Cupertino giant.

With that goal in mind, the Chinese manufacturer today trolled Apple at the launch of its iPhone XS and iPhone XS Max. How? By parking up a Huawei van outside Apple’s flagship retail store in London to engage with prospective customers.

Captain America star Chris Evans signs on for Apple TV series

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Chris Evans
Apple has picked up another A-list star for one of its shows.
Photo: Gage Skidmore/Flickr CC

Chris “Captain America” Evans is the latest star to sign on for an original Apple TV series. Evans will star in and executive-produce Defending Jacob, a limited series based on a best-selling novel from 2012.

It follows the story of a father whose teenage son is accused of murder. Defending Jacob will be Evans’ first non-movie role since he starred in the Opposite Sex miniseries way back in 2000.

Some iPhone XS and Apple Watch Series 4 preorders delayed by UPS

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iPhone XS Kyoto
Is your preorder still arriving today?
Photo: Apple

Some iPhone XS, iPhone XS Max, and Apple Watch Series 4 buyers are disappointed after finding out that their shiny new devices won’t be arriving today as expected.

A number of customers are reporting that their delivery dates have slipped to Monday, September 24 — but that may not be the case, after all.

Smiling Apple fans show off their new haul of devices

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iPhone XS fan in Singapore
One happy new iPhone owner in Singapore.
Photo: Apple

Forget Amazon’s Prime Day, Black Friday, or Cyber Monday — if you’re an Apple fan, the biggest non-holiday day of the year is new device day. And it’s finally here!

As of 8am local time on Friday, September 21, the iPhone XS, iPhone XS Max, and Apple Watch Series 4 go on sale around the world. While we’re still a few hours away from that time rolling around in the U.S, a number of places in the world have already received their devices. And, boy, do their customers look happy!