According to a recent complaint filed with a U.K. antitrust regulator, Apple and Google are working a bit too closely for comfort. The complaint alleges “collusion at a very senior level” of both companies when it comes to search engines.
But make no mistake: While things certainly cooled down since the days when Apple co-founder Steve Jobs threatened to go to “thermonuclear war” against Google, the two companies remain on a collision course. And the conflict will come over the exact same issue they’re currently allegedly colluding on.
It’s all about the future of search as we know it.