Trapster is a popular iPhone app that alerts drivers to police speed traps, red light cameras and DUI checkpoints. It’s attracting between 15,000 and 50,000 new users a day. Among those new users are are some of the most unlikely – the police themselves.
Trapster is partnering with several police departments to get cops to add their own traps to the database. The company is training cops how to use the software. The Travis County Sheriff’s Department in Austin, Texas, is already publicizing its use of the app, and the company expects to announce more partnerships soon.
“It’s more effective at slowing people down than issuing citations,” says Trapster founder and CEO Pete Tenereillo. “It’s not about revenue; it’s about enforcement.”
Travis County Deputy Tom Carpenter told a local TV news crew the same thing: “Our job is compliance, so if I can slow traffic down by just being there, that works too,” he says.
Tenereillo disclosed more interesting facts: Trapster’s biggest competition is not nav apps, but Pandora. And even though navigation apps are popular, people hardly use them.
