Forget all the talk about e-books, gaming and other applications on the forthcoming iPad. It’s only natural that the most ubiquitous media on the planet — advertising — is making plans how to best use the tablet’s 9.7-inch screen. Major publishers, automakers and retailers are preparing ad campaigns specifically tailored to the iPad’s unique characteristics.
PointRoll, an analytics firm, and AdMarvel, which delivers ads, reportedly will team up to develop interactive ads for the iPad, according to the marketing news site Clickz. Although the two ad players hesitate to name names of companies seeking to get their brand before iPad owners, they did provide a glimpse into what sorts of ads we might expect.
Despite what Apple and even my fellow Cultists of Mac tell me, for me, the iPad isn’t a compelling gaming or productivity platform (at least primarily) and it’s not a viable laptop or even netbook replacement. For me, the iPad is a thing, attractive lozenge of aluminum and glass that will usually sit on my living room table on top of the pile of magazines and newspapers that are usually placed there. Despite Steve Jobs’ assertion that people don’t read anymore, the iPad is an e-reader, first and foremost…. and it’s going to be the best e-reader ever released.
It does not appear that I’m alone in this opinion. comScore recently polled 2,176 iPad customers and discovered that over one-third of them said that they mainly thought they’d use the device as an e-reader.
Dip a human being in glue, roll him up in crushed glass and steal $2,250 from his wallet and it’s called torture, but when CrystalRoc does the same thing except for calling the crushed glass “Swarovski crystals,” not only does no one call the cops, but George Michael excitedly calls up his personal shopper for one.
It’s all just semantics though. It’s still torture.
There are a few apps I find absolutely indispensable, and Instapaper Pro is at the top of the heap. When I find an interesting long article during the day (for example, this wonderful New York Times piece on the evolution of the science museum from wunderkammer to proslytizer) I just click Instapaper’s “Read Later” bookmark and give it the attention it deserves later, in a stripped down, paginated, ultra-readable iPhone-friendly format.
I’ve been eagerly anticipating what Instapaper developer Marco Arment had up his sleeve for the iPad version, and now he’s given users a sneak peek on the official blog. There’s no huge surprises here, which even Arment admits: “No multi-column reading, no fake book-page animations, and no giant newspaper graphics,” he says. Never the less, it looks perfect, right down to the dual-pane navigation view. Even better: Arment says that existing Instapaper Pro customers will get the iPad version for free.
Once Apple.de gets around to allowing me to buy an iPad, I think this is the app I’m most looking forward to giving a try. I intend on buying the stock 16GB iPad WiFi, and Instapaper is that rare app that actually gets better and more indispensable when you don’t have a mobile broadband connection. This is a must have program for everyone who loves reading, and reading’s going to be the thing the iPad excels at most.
According to research by Deutsche Bank that assembled the revenue and operating profits of the top ten PC makers in the world, Apple is destroying the competition when it comes to being profitable.
In fact, an astonishing 35% of the profit to be made in the computer sector is deposited directly into Apple’s piggy banks. This is despite the fact that Apple only accounts for 7% of global computing manufacturer’s revenue.
In fact, only Dell and HP come close at tickling the underbelly of Apple’s precipitous pile of lucre…. but with revenue share numbers vastly more proportional to their profit shares.
As you can see, Cupertino’s head-rippening of the competition continues.
It’s a native app for 10.5.8 or 10.6, and packs a lot of features into a nicely self-contained and fairly minimal little package.
One of those features is tabs: you can add Twitter-wide searches or personal filters to the line of filters that appears just below the text entry box.
YoruFukurou (it means “Night Owl”) supports link shortening, TwitPic pictures, current iTunes song, and loads more. It counts your tweet’s characters, it has a variety of appearance modes and adjustable colors, and a decent set of keyboard shortcuts. In short: it’s neat. It really does cater to pretty much all your Twittering needs – well, certainly all of mine, but then I’m not a terribly demanding Twitter user. (Sorry, can’t bring myself to say “Tweeter”. Euw.)
The BlueAnt T1 is aimed less at your average desk jockey than, perhaps, the amorphously-envisaged NASA engineer testing shuttle engines in wind tunnels all day long. BlueAnt’s patented “Wind Armour Technology” promises to provide clear audio even in winds up to 22mph.
Otherwise, the T1’s sealed design promises to keep out dust and moisture, while removable silicon cases protect the headset from drops. Other features include automated caller announce, voice-controlled answering capabilties and A2DP support which will allow you to hear commands from your iPhone’s GPS software, if you’ve got it.
The BlueAnt T1 should be available in May for about $80.
It’s all fun and games until someone pokes their eye out with a pencil – or Apple focuses on the portable gaming market. That could be Sony and Nintendo’s thinking amid news that the iPhone and the iPod touch now have 19 percent of the market. Even worse for the gaming veterans: Apple saw 500 percent growth in gaming software revenue during an otherwise down market.
Apple had five percent of the revenue from U.S. video game software sales in 2009. While 5 percent doesn’t sound like much, its a 500 percent jump when compared to the one percent the Cupertino, Calif. company held in 2008.
No one here’s going to argue that the App Store can’t be arbitrary and borderline tyrannical… but you know, sometimes developers get what’s coming to them: Zits & Giggles, a high-brow dermatological simulator, has been pulled from the App Store after its creator, Tommy Refenes, told an audience at San Francisco’s Game Developer Conference that he “absolutely f***ing hate(s) the iPhone App Store.” And that f-bomb ain’t “fudge.”
Of course, there’s more to this than that. Refenes seems to have had an axe to grind with Apple, having raised Zits & Giggles price from $0.99 to $15.99 to $299.99 to $399.99 over a period of about six months. Shockingly, the app still managed to sell fourteen copies at the price of $299.99.
What was the point of all of this? To prove how crummy the App Store is because it’s not aimed at “real gamers,” apparently.
“My conclusion to all of this is that the people you’re selling games to on the App store, they’re not necessarily gamers. There are some games that sell very well on the App store, but for the most part, when you have stuff like Street Fighter and Assassin’s Creed, the are a way to sell a brand, just like the Tiger handhelds were,” said Refenes.
Something tells me that Apple couldn;t really care less about some punk kid mouthing off, and this is really about selling a zit-bursting simulator for more than the cost of a real-life visit to a dermatologist.
Whatever, though: I think this is one zit on Apple’s backside we’re all perfectly happy to see excised.
Revolutionary Concepts (who also did the excellent port of the early 80s’ laser disc game Cobra Commandhave just released a trailer for their forthcoming iPhone game, Frogman.
Basically, take the gameplay of Konami’s classic coin-op arcade game Frogger, plop it in a bright, cartoony 3D world and turn the eponymous amphibian into a superhero whose origins owe as much to Seth Brundle as they do to Ben Edlund.
It looks fantastic: as the developers state, “[It’s] Frogger’s 3rd Cousin Twice Removed – on Steroids!” There’s even an iPad version coming. For guys like me, who always loved Frogger, but wanted more levels, this looks like just the ticket. Here’s hoping it hits the App Store soon.
The iPhone 3GS. Creative Commons-licensed photo by Fr3d: http://www.flickr.com/photos/fr3d/2660915827/
Apple’s U.S. retail stores will again sell iPhones for full, unsubsidized pricing without requiring proof you’ve also bought a two-year AT&T contract. The full-priced iPhones will still remain locked to AT&T, Apple’s exclusive U.S. wireless carrier.
First announced internally on Monday, the Apple memo obtained by Gizmodo states “customers purchasing iPhone as device only at full price are no longer required to have an AT&T account or provide a form of ID.”
According to a long and enthusiastic press release (doubtlessly designed to bring as much attention to the approval process as possible), Opera has announced that they have submitted their Opera Mini browser to the App Store.
Although Apple often takes an unfavorable view upon applications which duplicate functionality of built-in iPhone apps, Opera thinks their Mini browser gets around the issue by refusing to execute code natively on the handset. Instead, it asks Opera’s servers to translate, optimize and render the data into a format that only the Opera Mini browser can understand.
The result? A browser that is supposedly up to five times faster than Mobile Safari, especially on EDGE.
Don’t fret, my little poppies. I know you want a new MacBook Pro, with one of Intel’s sexy new Core iX mobile processors fused to its circuit board cerebellum. Uncle Steve says not to worry. Literally. But reading between (or below, or above) Steve Jobs’ sole line of text commenting on the matter, it’s easy to guess that a hardware fresh of the MacBook line is coming soon.
According to MacRumors, MacBook Pro shipments have “abruptly” become constrained, which generally points to an imminent refresh.
Even better, one of their readers wrote to Mr. Jobs directly, expressing concerns about Apple’s recent focus on the iPad and the lack of news about MacBook Pro refreshes.
I recognise the need for secrecy etc but I am really losing heart in the lack of vision for the MBP and Mac Pros. Not expecting a response but as someone who has personally switched dozens of people onto the mac way this is a sad email for me to compose.
To this maudlin complaint, Jobs played the world’s smallest violin on one hand while typing this reply into his iPhone with the other.
Not to worry.
If you’re in the market for a new laptop, you might want to start saving up your lunch money.
Paper dolls aren’t exactly the macho-must have accessory, but you’d be forgiven for one of these gracing your cubicle.
Steve Jobs in paper dolly form comes with standard issue black turtleneck, jeans, wire-rimmed glasses and carries an iPhone. (Maybe in version 2.0 he’ll sport an iPad?)
The cut out for this cubed Steve Jobs paper doll, the handiwork of Jay Hauf, can be downloaded so that you can do a little desk origami and keep him always with you.
Books were just 3 percent of the apps tested for the upcoming iPad.
Could the iPad become another gaming platform for Apple, like the iPod touch or iPhone? While much attention has been focused on getting books onto the new tablet device, new research indicates games comprise almost half of the iPad applications tested so far.
Games accounted for 44 percent of early applications tested on the iPad, followed by entertainment, according to analytics firm Flurry. Only 3 percent of those initial apps are books, the company announced Monday. The iPad is set to begin shipping April 3.
In an impressive display of gritty stamina and just sheer ol’ gabbyness, a teenager from Mudelein illinois, a small town just north of Chicago, has injured herself while texting; not because she was texting while operating a vehicle, but because she was texting too much — something in the order of 3,000-4,000 texts a month, depending on which figure from ABC’s story is accurate.
From time to time I come across an iPhone app I think would make a great gift for a friend or family member (in this case, my mom, since she has an iPod Touch and everyone else in my family is either Apple-phobic or a Luddite). Problem is, it just seems too authoritarian to send them a $5 iTunes Store gift card with stipulations on how to spend it.
Well, problem solved: Apple is apparently now allowing individual apps to be given as gifts. Although no official word has come from Apple — the heads-up comes from the folks at TUAW — I clicked on the “Gift This App” menu item and, sure enough, was taken to a screen to handle the details.
Presumably, the gift is actually a code similar to the redeem codes app reviewers typically receive from developers when reviewing apps. The gift can be emailed or printed out and mailed, but can only be redeemed by residents of the same country as the purchaser, and can’t be bought with iTunes store credit.
The latest release takes it to 0.5 and adds a bunch of good stuff, including a built-in basic calculator, support for Google’s “I’m Feeling Lucky” and Wolfram Alpha, and the ability to change keywords for specific web search commands. So, the default command to search Twitter is “twitter”, but you can now edit that to “ts” if you like.
Also hidden away in the newly enlarged preferences panel is this “Special” item. It says: “Do not press this button”
Got that? Don’t press it.
Just don’t.
Pressing the button is a bad idea. That’s why they tell you not to press it.
Under no circumstances should you download this software and press this button. None whatsoever. Got that?
Here in the UK, politics is in a strange limbo and will be for the next few weeks. The sitting Labour government has to call a General Election very soon (most bets are on April 6th for Prime Minister Gordon Brown to visit the Queen to ask her permission).
As a result, not much is happening. The political parties are making frantic behind-the-scenes preparations for the election, while the politicians are going through the motions, waiting for the official election announcement to be made.
All of which makes this morning’s speech by Prime Minister Gordon Brown, in which he announced a new official 10 Downing Street iPhone app, all the more surreal.
Brown is not well known for any love of technology (although I think he’s slightly more tech-savvy than his hopelessly Luddite predecessor Tony Blair, who openly admitted his complete ignorance of all things technical). But what annoys me more than anything else is that Brown should waffle on about Britain’s digital future on one hand, while his Government desperately tries to push the disastrously flawed Digital Economy Bill through Parliament with the bare minimum of debate.
That Bill, if passed, will allow household internet connections to be cut off permanently on the say-so of vaguely-defined “copyright holders”. The music and film industries are strongly in favour; pretty much everyone else, including the ISPs, is very strongly against. It’s a case of lobbying overtaking common sense.
If you live in the UK and, like me, you think this rush to push through a bad law is a bad thing, you should do something about it – soon.
I doubt this is exactly going to be the next Helvetica, and the video after the break is definitely no Helvetica: The Movie, but if you’ve been looking for a font meticulously crafted from 540 color-coded app icons, iPhone is the font for you.
If your iPhone 3Gs just can’t handle your video needs and you need to get serious without going pro, JVCs latest handheld camcorder, the Everio GZ-HM550, has a lot to recommend it: this is an affordable and lightweight camera capable of shooting at full HD resolution of 1080p.
The Everio GZ-HM550 has excellent specs for the price, including a 10.6 megapixel CMOS sensor, 32GB of inbuilt storage, an SD / SDHC expansion slot, 16x optical zoom and the lesser (but still nice) ability to use the camera to take 9MP still shots.
One of the more interesting ways the Everio GZ-HM550 differentiates itself from the competition, though, is through its integrated Blueooth module, which will allow you to remote control the camera’s play, zoom and record functions through your cellphone, as well as use your phone’s GPS abilities to geotag your videos through Google Earth.
Otherwise, the Everio GZ-HM550 plays well with Macs, allowing videos to be directly exported to iTunes and synced with your iPod or iPhone.
If you’re interested in adding another camera to your bag, the JVC Everio GZ-HM550 is on sale now for just $799.95.
MEDL Technology’s The Panel is a monitor you can travel with: a slim, rechargeable 13-inch monitor that will work with just about any major device over USB… no VGA, MiniDisplay or HDMI port required.
Weighing just 2.2 pounds and lasting over five hours a recharge, the 1280 x 800 LED-backlit Panel will hook up with about any device that can interface over USB, including PCs, Macs, iPhones, Ipods, DVD players, digicams and video game consoles.
This actually looks pretty useful. Not only can you use it as an easily totable secondary monitor, but you could use the Panel to bring lots of not-so-portable machines on the road with you.
Unfortunately, we’re still waiting for a price and release date, which means we’ve probably got a few months to go yet before we use the Panel to bring our Mac Mini to the local Starbucks for its debutante appearance.
Is there a cause-and -effect when it comes to the growth of Apple retail outlets and increasing market for the Cupertino, Calif. company? While pointing to a direct link may be too strong, one analyst is suggestion a potential correlation between the two.
In a report released overnight to investors, Morgan Stanley analyst Katy Huberty talks about the “Positive Correlation Between Apple Store Expansion and Mac Market Share.” Just two examples: Between Sept. 2003 and Sept. 2009, Apple opened 123 U.S. stores. During the same period, the Mac’s U.S. marketshare grew from 3 percent to 9 percent. In Western Europe, after Apple opened 33 stores, the company’s marketshare jumped from 1.5 percent to 5 percent.
The iPhone 3GS. Creative Commons-licensed photo by Fr3d: http://www.flickr.com/photos/fr3d/2660915827/
Sprint unveiled this weekend a new ad using the iPhone to promote the wireless carrier’s 4G service while at the same time knocking competitor AT&T. The ad, entitled “Make Your Phone 4G,” was posted to YouTube. The spot promote’s Sprint’s Overdrive device, permitting any iPhone, or other Wi-Fi-enabled handset, to access the carrier’s 4G network.
In the ad, two men (one intriguingly named “Steve”) sit on a park bench and hold a conversation. Steve tells his friend Matt that his iPhone is “limited to AT&T’s 3G speeds.” A voice-over then claims Sprint’s Overdrive 4G hotspot will deliver data speeds “up to 10 times faster” than AT&T.
