Apple announced its new plan for content publishers this week, and already it’s making money for the publishing industry by enabling wild, eyeball-grabbing headlines guaranteed to bring in the readers.
“Apple Just F****d Over Online Music Subs”
“Steve Jobs to Pubs: Our Way or Highway”
“Apple Launches Subscription System, Gouges Publishers in the Process”
“Apple Subscription Plans Anger Content Providers”
Digital-publishing-technology provider NewspaperDirect called Apple’s new policy ” unjustifiable,” “inexcusable,” “self-serving” and “ridiculous.”
The International Newsmedia Marketing Association felt “betrayed.”
OK, OK. We get the idea.
Movie critic Roger Ebert summarized another view in some quarters by tweeting: “Steve Jobs contributes his bit to the destruction of print media.”
That’s a compliment, not a criticism, by the way.
Meanwhile, just a day after Apple unleashed its new plan, Google unveiled one of its own, called Google One Pass. USA Today says the Google plan “undercuts Apple.”
So let’s collect ourselves and think this through. Is Apple’s plan really a major slap in the face to the publishing industry? Will it help kill print? And is Google’s One Pass a preferable alternative?