The ripple effect of Apple’s decision to force e-reading apps like Sony Reader and Amazon’s Kindle to at least offer the option of purchasing content as an in-app purchase is already being felt in the publishing world, with several publishers across Europe already planning a summit in London to discuss the threat.
Describing themselves as feeling “betrayed”, the head of the International Newsmedia Marketing Association (a body which represents almost 5,000 members in 80 countries worldwide) are planning to meet with the European Online Publishers Association to “compare notes” on Apple’s new rules.
Why are they so upset? Simple: they have already set up their magazine and newsreader apps to go through their websites, because Apple was refusing to offer an iTunes in-app subscription service. Now, Apple’s introducing such a service… while simultaneously threatening to kick out anyone who doesn’t use it.