Imagine yourself at an Apple keynote event. A special, one-off launch for the newest version of Mac OS X. You see the familiar format: Phil Schiller and a couple of other Apple execs run through the successful sales numbers. Then they announce the new product, and then they work their way through a deck of pitch-perfect keynote slides.
It seems familiar, right? Only now imagine that you are alone. This presentation is for one person: you. This bizarro scenario is just what happened to Daring Fireball’s John Gruber last week when Apple briefed him on Mountain Lion.