Remember the “I’m a Mac” campaign where Justin Long served as a super cool, hip looking youngster representing the Mac brand, while John Hodgman was a frumpy looking PC? A lot of PC users complained that they were being misrepresented and stereotyped based on their operating system of choice, but a new study reveals that Apple users really are more fashion-forward and style-conscious than PC users.
A study conducted by research firm Bundle analyzed data from over 700,000 computer users on how and where they spend their money. They discovered that while Mac users are more likely to drop tons of cash at luxury stores like Jimmy Choo, PC users lean towards more modest price points, like Old Navy. Even while outlet shopping, Mac users seek to score bargains at stores like Coach and Last Call by Neiman Marcus; PC users tended to be fans of the Van Heusen outlet and Columbia Sportswear.
[via Huffington Post]
Thanks Roger
Buster Hein is a freelance writer who lives in Phoenix, Arizona. Twitter: @bst3r.
41 responses to “It’s Official: Mac Users Are More Fashionable Than PC Users [Infographic]”
Of course we are! :)
This is news???
This really just says that Mac users have more money to spend overall…
It has more to do with costs in my opinion. I think that more wealthy people buy Apple so in turn they shop at wealthier stores. It has nothing do do with them having better fashion sense.
Bet more Android users shop at Walmart than iOS too.
I grew up with Windows Dad (MSDOS), I watched Windows birth but unfortunately I also watched it grow up, mature, get old, bloated and fuddy. Needless to say I jumped ship and I’ve never looked back to those sad pieces of tin (messy PC’s with wires and most of their time no lid on). Its no surprise to me that those that still use the old boot have no taste!!
Hipster doofuses
I find it funny that New Balance Athletic Shoes are on the PC side, with the shoes Steve used to wear…
This is all completely meaningless to someone who isn’t from the USA. What the hell is a “Zales” or an “Izod” and why should I care?
At best this just tells us what the buying habits of American Mac users are anyway. Who’s to say that the rest of the world isn’t the exact opposite?
That…Than…..CoM doesnt really care whether or not the article titles make sense as long as you click them!
lol , interesting .Im a mac user but i wear new balance shoes . Yup ryan simmons mention it . Steve used to wear new balance shoes .
perfect example of stat manipulation here… new balance would be #2 on the mac list.. except since it’s not a “luxury” good, let’s omit that and put it only under PC… the luxury stores were conveniently placed under macs while the cheaper stores under PC, it’s not as dramatic as people think.
Oh nooooo I dress like I use a PC!
Apple is an American company and brand. The world’s top 10 brands are American: Coca-cola, IBM, Microsoft, Google, GE, McDonald’s, Intel, Apple, Disney and HP. Perhaps if you’re interested in the topic of brands you may want to familiarize yourself with America. Perhaps then you may be better able to contribute to the conversation.
No, it just means Apple customers are on average wealthier. There’s nothing earthshaking about that.
It really is amazing how many simple mistakes are made on this side due to lack of editing. It is a shame, really.
The top 5 of the “PC” stores have mac scores that put them in the same bucket as the top “mac” stores. This means that mac user do shop at Columbia and Newbalance in large numbers. Because Mac compete in the premium computer market, people who can afford premium computers can afford other premium items.
Wait, if we’re on the topic of stylish clothing, where is Banana Republic in all this??? I shop there exclusively. :D
I agree that Prof. Peabody needs to become more familiar with the brands in this country, but you my friend need to understand that “America” is not a country, is the name of the continent where the U.S. happens to be. Regardless of what your school taught you or what people in this country say and accept as common use, the country’s name is the “United States of America”, not just “America”.
Please understand that saying America is only the US is woefully disrespectful to the identity of hundreds of millions of people who live in the same land mass west of the Atlantic Ocean. It used to be called the New World, later on, and in honour of Amerigo Vespucci (an Italian explorer, navigator and cartographer) the whole land mass was renamed “America”.
The earliest known use of the name America for this landmass dates from April 25, 1507, so that happened way before the U.S even existed.
:-)
Why is Osh Kosh B’Gosh child clothing store there? I didn’t think a grownup could wear six year old’s clothing.
It’s for ther kids, smart one.
That also means that mac users are more available than PC users.
It’s more about how they spend their money than how much they make. Many Starbucks barista’s would make a great example, they make only slightly better than minimum wage, and most of the ones I know dress fashionably and even use Macs. You don’t have to be rich to buy a Mac or Prada, you just set a higher budget for these items if you care about the way you look. Some also buy less clothes say and have a smaller wardrobe than the average person, but their whole wardrobe is designer.
Your absolutely right, this an issue of economics rather then style.
Just because you have the money to buy clothes at these stores doesn’t mean you have style, its just means you have the money (or lots of credit card bills).
Just like owning an Apple product doesn’t mean you have style.
It gets pageviews …
http://www.alexa.com/siteinfo/…
Thanks for your thoughts. This is a silly thing to get upset about though, that is assuming you’re upset. Perhaps you were just looking to poke a hole in my comment. Either way, look in any contemporary dictionary and you’ll find that America can mean both the Americas and the USA. Last time I checked it was 2012 not 1507 :P
And FTR I’m a Canadian.
http://dictionary.reference.co…
http://www.merriam-webster.com…
This is BS. Great passive aggressive insulting there.
More than half of Apple’s sales and almost half of it’s retail outlets are outside of the USA. Most tech blogs like this one have roughly half of their users/readers outside of the USA also.
Your use of the term “America” is itself insulting. Your lack of knowledge about the greater world similarly so.
Its not even good statistical analysis
According the to the the guys that did the study ….
“How we did it:
We examined our anonymous spending data to see which clothing stores PC and Mac users preferred. Our analysis is based on a sample of 395,000 Mac people who made a purchase of $800 or more from an Apple store, and 369,000 PC people who made a purchase of $300 or more from a major PC manufacturer including Dell, Hewlett-Packard, Sony, Lenovo, Toshiba, Asus, Acer and Alienware.”
Like I replied to someone on twitter, just because you are pissing away money like its made of rocks doesn’t mean anything for your fashion or style. It’s ridiculous to even IMPLY that spending more money on things means they are definitely better, and thus makes you more amazing at anything.
Insulting to whom? I’m Canadian, we never call ourselves Americans, only citizens of the United states are called Americans.
Go to dictionary.com or any other dictionary and look up “America” and you’ll always find the USA listed as an acceptable definition. Am I taking crazy pills or are you people really that retarded?
Crud! I’ve been a Mac user since 1989 and I’ve never been “wealthy”. I just know the difference between a good deal and a bad one. My preference is for the Mac because of the reliability, quality and durability of the hardware, and the wonderful user-friendliness of the OS. You can buy cheap and be disappointed or you can save up and buy quality and be happy with your purchase–and this is true with anything you buy. One suit that makes you look like a million bucks and is wearable for years is better than 10 suits at bargain prices that make you look awful.
Nicely redeemed. Kudos to you, Prof. Peabody.
It will take some time, and probably an inevitable U.S. economical crisis before the U.S. drops this pathetic ptolemaic idiosyncrasy.
Ok…this is going to be the researcher coming out in me…is this because Mac users overall have more money to spend? I know many PC users who would love to buy a Mac, but don’t have the extra money to buy one (they are like, twice as much as PCs). This could also transfer over to money spent on clothes – why go to Burberry, Saks 5th, and Jimmy Choo to buy clothes, when I can go to Old Navy, or an Outlet store and still look fashionable?
This study isn’t reliable, or valid.
And before you ask, yes, I am a P.C. user, and I do shop at those locations. However, I also majored in Psychology as an undergrad, and have taken my fare share of Statistics and Research courses. There seems to be more variables at play here than just money spent on clothes.
Wow.. who cares?
What I mean is that Apple has a huge “Branding” that wealthy people see as a status symbol. I am not wealthy by any means but I also have many Apple products, but that is because like you, I enjoy the OS. I think that more materialistic people buy Apple products because of the Apple symbol on the product.
Yeah, Europe seems like still in the dark ages, with brands like Ferrari, Aston Martin, Lamborghini, Bentley, Chanel, YSL, Dolce & Gabbana, Lagerfeld, etc.
Could it be that Americans dress like 12 year olds their whole life, preppy or sloppy?
Generally the more you spend, the better the quality. That’s obviously not always the case, but as the saying goes, ‘you get what you pay for’. Especially when it comes to clothing, quality costs more.
You can’t buy stylish clothing at Banana Republic. Claiming you ‘exclusively’ shop there is the same as saying you ‘exclusively’ eat lunch at Olive Garden
Great infographic. Sadly there are some misinterpretations. Manipulation of the behaviors and thoughts of the masses at its best. Tell people what computer to use, what to think, how to act, what clothes to where and you have turned them into who you want them to be. Edward Bernays would be sad and proud at the same time. Paul Mazer would rejoice.
So, in other words… Mac users (a) care about style instead of substance; (b) like to waste money.
Didn’t we already know this?