There was a time when every hotel room had a 30-Pin Dock Connector in it somewhere, but eight or nine months after debut, Lightning — the 30-Pin Dock Connector’s successor — still hasn’t really taken off, outside of a few docks and battery cases. Sure, it’s a new standard, and Apple was famously very slow in issuing MFi deals to accessory makers who wanted to support Lightning… but even so, it seems companies have been slow to pick up the new standard.
Why? Once bitten, twice shy, it appears. In the aftermath of Apple’s Lightning transition, more and more companies are opting to embrace cheap, open wireless standards like Bluetooth instead of Lightning. And that’s probably costing Apple revenue.
