Since the dawn of the App Store, and by extension, gaming on smartphones and tablets, one iconic brand has remained absent from the revolution: Nintendo. Perhaps the most beloved and historically innovative game maker in the world will have nothing to do with the idea of Super Mario Bros. for iOS.
The daring decision to not ride the success of the App Store is starting to come at a cost. Nintendo is bleeding money as sales of living room consoles like the Wii U plummet. And now the Japanese company is wanting mobile game developers to port their titles to the Wii U. Nintendo understands that mobile-centric games could help sell its traditional consoles, and yet we still aren’t getting any of Nintendo’s own games in the App Store. It’s a frustrating conundrum.