Since the beginning of this year, reports have been saying that Apple is working on a cheaper, ‘budget’ iPhone. In the last several months, we’ve seen part leaks and more info point towards Apple releasing the plastic-enclosed device this fall alongside the flagship iPhone 5S.
Apple has always dropped the price on the previous iPhone model by $100 when a new one comes out, but that business model hasn’t been able to help the company grow in emerging markets around the world. The budget iPhone is expected to cost around $300 unsubsidized, which would unlock a whole new market of potential customers.
There has never been two independent iPhone lineups at once, so introducing a totally separate model would be a big move for Apple. But what if the multi-colored, plastic iPhone everyone expects is just a retooled version of the current iPhone 5?