SAN FRANCISCO — The gold iPhone 5s is rarer than, well, gold. If you wanted to snag a gold-colored iPhone 5s this morning, you had to start lining up outside the Apple Store at 7:30 p.m. the night before. Apple had only 20 or so at the flagship Apple Store, which was a lot compared to most outlets.
At about 5 a.m. this morning, Apple staffers handed out tickets to everyone in line reserving them an iPhone. But there were only 20 tickets for gold iPhones, people in line estimated, and they were snapped up instantly by those at the front.
By the time I arrived to the Apple Flagship store on Stockton Street at 6:30 a.m. this morning, all the gold iPhones were gone. The line was already two blocks long though but I wasn’t worried because Cult of Mac.com had someone from Task Rabbit holding a spot.
There was only one problem: I couldn’t find her.