Quick, tell me what you thought when Facebook bought Instagram last year. Your first thought — more of a feeling, really — was probably an impending sense of doom, as if a planet with the face of a demon had just been announced to be hurtling towards Earth. But after that passed and you realized Facebook buying Instagram wasn’t going to be the end of the world, my guess is you mostly just shrugged and said, “I wonder how long it will take them to mess it all up with ads.”
Well, Facebook is taking it slow. In fact, seventeen months after they first purchased Instagram, they’re only now starting to talk about how they’re going to mess it all up with ads! Thanks for the restraint, Facebook.

