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During the third quarter, a referee blew the whistle to signal a timeout. What happened next, signaled the beginning of a sizemic shift in our lives.

But if you left the couch for beer and snacks at that moment of the 1984 Super Bowl, you may have missed the first run of a commercial that made more history than the game itself (sorry Oakland Raiders, 38-9 winners over the Washington Redskins).

On this date 31 years ago, Apple aired a commercial introducing the world to the first MacIntosh personal computer. It was the feature of Today in Media History on the Poynter Institute website.

Hollywood has long been the sparkling gem of entertainment in the U.S., but when it comes to making money, Apple is schooling the entertainment industry on how to bring in the cash with the App Store.

In 2014, iOS app developers earned more than Hollywood did from U.S. box office revenues, reports top Apple analyst Horace Dediu. According to Asymco’s number crunching, apps are now a bigger digital content business than music, TV programs, movie purchases and rentals combined.

Apple paid out approximately $25 billion total to developers, which means that not only is the App industry healthier than Hollywood, but also on an individual level, some developers are out earning Hollywood stars. The median income for developers is also likely higher than the median income for actors. If you’re looking to strike it rich, forget becoming the next Brad Pitt. Be the next Dong Nguyen.

Check out the chart below:

The list of annual Apple-focused conferences is drying up now that the plug has been pulled on Macworld/iWorld, but if you’re an Apple pro, MacTech is hosting its first ever MacTech Pro event series that will take place in nine locations across the U.S.

The regional events hosted by MacTech Magazine will be geared to helping professional Apple techs, consultants and support staff. The event packs tons of sessions into a full day of learning about everything from iCloud Drive, productivity tools, security, tech tool boxes, and more.

As we use our iOS devices for more and more tasks in daily life, a big question facing Apple is exactly how to squeeze more functionality out of limited screen real estate. The iPhone 6 Plus and the rumored 12-inch iPad Pro offer the simplest answer to this conundrum: make the devices bigger.

But a new patent application published today offers another potential way around the problem, without compromising the gorgeous one-button simplicity of Apple’s mobile devices.

Filed in August 2014, the “Configurable Input Device” patent application describes how Apple may consider incorporating sensor regions for user input on the back of iPads, thereby opening up a whole new way of using your favorite apps.

A 72-year-old grandmother with a broken hip started the revolution with a television remote in her hand. She pointed it at the screen in her living room in 1984 and bought eggs, cornflakes and margarine.

Jane Snowball of Gateshead, England, spent a few pounds and became the first online shopper. In 2013, online shopping generated more than $1.2 trillion worldwide (with the promise of higher figures when 2014 numbers are reported).

Snowball did not use the computer as we know it. She used a device called Videotex, which merged media and business information systems and made them available to “outside correspondents.” She pressed a button on the remote with a phone icon and was able to connect to her local Tesco supermarket with a telephone number. The store received her list and delivered the items to her door.

Popcorn Time, the app for Mac and jailbroken iOS devices that allows you to stream movie and television torrents from the cloud, has often been heralded as “Netflix for pirates,” thanks to its easy-to-use interface and huge selection of content. Turns out that’s enough for Netflix to consider Popcorn Time a direct competitor.

A year and a half after Logic Pro X hit shelves, Apple has released the biggest update to its pro music software yet. The 10.1 update focuses on electronic dance music and hip-hop, adding new tools, drummers and more for the would-be Kanyes and Skrillexes out there.

Rdio may be the underdog in the streaming media wars when compared to Spotify, but for my money, they still have the best software around. And it’s just gotten even better.

Today, Rdio for iOS was updated to version 3.1, bringing a new station for just-released music, enhanced sharing abilities and a load of other features and bug fixes.

The infamous brains behind MegaUpload, Kim Dotcom, has just launched the beta version of his latest product: a browser-based encrypted video calling and file-sharing service he hopes will take on the Microsoft-owned Skype.

Called MegaChat, the service uses what is called User Controlled Encryption (UCE), meaning that you get a decryption key provided, and are then free to send it to people so that they you can trade files with them. Like the Web-based MegaUpload, no software installation is required, although there are Chrome and Firefox extensions which aid with improved performance and security.

WhatsApp is a great alternative to iMessage, except in one regard: iMessage lets you send messages from your Mac. That means if you hate tapping in text messages on a touchscreen, you can use your keyboard instead.

But that’s changed. The long-awaited ability to use WhatsApp on your Mac has finally arrived. But there’s a caveat: It only works if you don’t have an iPhone.

Okay, so we live in something of a great time for epic movie storytelling — where a combination of the home video market, multiplex theaters, and multi-part franchises mean that filmmakers are no longer pressured to squeeze giant stories into single 90-minute movies.

But while that’s all well and great in some ways, there are definitely occasions upon which we wish movies were a bit more manageable in length: the kind of thing you can comfortably watch over, say, a lunch break.

With that in mind, here are five superb short films you’ll be doing yourself a disservice if you don’t watch. They may be short on running-time, but you’ll be surprised at just how many insane stunts, great plot setups and, err, creepy Russian robots they can manage to whip out during 5 or 10 minutes.

Realmac Software has been schooling developers on how to make great apps since 2002. So when they brought Typed to OS X back in December, I couldn’t wait to get my hands on it. Two months on, I’m convinced it’s the best Markdown editor you can get on the Mac, so I spoke with Realmac founder Dan Counsell to find out how he and his team built it.

Microsoft showed off a few neat concepts at yesterday’s Windows 10 conference. But while looking at the stage showed a company secure about its place in the tech world, turning around and facing the audience revealed a very different picture: a room full to bursting with MacBook-wielding journos.

Grasswire co-founder Austen Allred tweeted the above image taken at the event, adding the pithy understatement “A couple MacBooks at the Windows 10 Unveiling…”

If one were needed, it’s yet another reminder for longtime tech followers about just who won the PC war in the long run, despite Microsoft’s dominance during the 1990s. We can’t say we’re brokenhearted about it, either.

There was a time before iPhones, when BlackBerry was the go-to name when it came to high quality smartphones. Those days are now well and truly over, although BlackBerry is still on the lookout for ways to even the playing field.

In a new blogpost over on the official BlackBerry website, CEO John Chen argues for a net neutrality-style “app neutrality,” which would see Apple legally compelled to make its popular iMessage service for BB10 handsets.

“Unfortunately, not all content and applications providers have embraced openness and neutrality,” Chen writes. “Unlike BlackBerry, which allows iPhone users to download and use our BBM service, Apple does not allow BlackBerry or Android users to download Apple’s iMessage messaging service.”

2014 was a landmark year for quality iOS games and, while we’re fully expecting to see more great titles for iPhone and iPad in 2015, it’s also clear that devs are keen to leap on the Apple Watch as soon as possible.

With that in mind, longtime iOS developers NimbleBit have announced that their upcoming word-game Letterpad will absolutely, 100 percent definitely, be coming to Apple Watch — and they’ve even released some mockups showing how it will look on Apple’s eagerly-anticipated wearable debut.

Twitter is introducing a new way of catching you up on tweets you might have missed. A new “While you were away” recap will occasionally be shown at the top of the timeline in the official iOS app.

Twitter says included tweets will be “determined by engagement and other factors,” but hasn’t gone into specifics. The recap will appear more often for those who only check in on their timeline sporadically. If you check Twitter incessantly throughout the day, you probably won’t see the feature that often.

Microsoft just unveiled the future of Windows 10 today in Redmond. Along with some crazy holographic goggles that take on Google Glass and Oculus, company executives revealed the ambitious plan to make the next generation of Windows the first truly universal platform for desktop PCs, laptops, smartphones and more.

The 2.5 hour keynote was packed with new features coming to Windows 10 devices and the Xbox, but eagle-eyed Apple fanboys have already noticed a few ways Microsoft was influenced by some of Apple’s best features.

Here are 5 plays Microsoft stole from Apple’s playbook:

Forget about spreadsheets and Word docs — Microsoft thinks the world is ready for holograms.

“We’re dreaming about holograms,” said Microsoft’s Alex Kipman as he introduced Windows Holographic and HoloLens, the company’s new wearable holographic computer. He showed off the device, which is strapped to the head and includes see-through lenses and an array of built-in sensors designed to bring high-def holograms into the real world.

It looks like much more than a dream.

You’ve got to hand it to Sir Jonathan Ive: Apple’s head of design knows how to scare the competition. Wearables at CES were a huge disappointment, and there was a palpable sense that everyone was just waiting for the Apple Watch to come out.

Even the Swiss watch industry is scared. After initially dismissing the Apple Watch as a design joke, TAG Heuer’s luxury watch guru is singing a new tune.

The Elder Scrolls Online is a massive online role-playing game that lets you join up with your friends to explore the vast realm of Tamriel, the world featured in various high-fantasy games like Oblivion and Skyrim.

Bethesda Softworks has just dropped the subscription model from its award-winning massively multiplayer online (MMO) game, and is bringing the massive virtual world to current-generation consoles like the PlayStation 4 and Xbox One, as well as updating the PC and Mac versions of the game to The Elder Scrolls Online: Tamriel Unlimited.

One year ago we were given some insight into which hard drives last the longest thanks to Backblaze media’s analysis of the tens of thousands of hard drives in their data center. The company uses regular consumer-grade hard drives due to the cheaper costs to power their unlimited storage offerings for customers, and this year they’re back with a new study revealing which 4TB hard drives are too big to fail.

After spinning 41,213 disk drives in its data center, Backblaze crunched the numbers at the end of 2014 to find that if want a hard drive with the lowest failure rate possible, go with an HGST drive.

Apple’s refusal to upgrade the cheapest iPhone to 16GB could be leading to a crisis, and these stats just might prove it.

When the iPhone 6 came out, Apple (un)pleasantly surprised everyone by only upgrading two of the three storage options: While the baseline iPhone 6 stayed at a meager 16GB of storage, the middle and high-end storage options were upgraded to 64GB and 128GB respectively.

Thanks to Apple’s continued success in Japan, and Tim Cook’s big push to expand into China, everyone forgets about one of the most revealing markets the iPhone 6 has scored big in: South Korea. Why is South Korea so revealing? Because it’s none other than the stomping ground of longtime Apple rival, Samsung.

According to a report published Wednesday by Counterpoint Research, Apple is now firmly challenging Samsung in its home ground — with market share in the country rising to 33 percent, from less than 15 percent, based on the success of the iPhone 6 and 6 Plus. Samsung’s market share meanwhile plummeted from 60 percent to 46 percent.

Back in May, we told you about the former Apple employee who was inspired by Apple’s on-campus cafeteria to create his own health-tech product.

Called SITU scale, the smart food scale connects to an iPad and weighs any food you place on it in calories and total nutrients in addition to grams and ounces. Having surpassed its Kickstarter goal by raising a total of almost $60,000, SITU creator and former Apple employee Michael Grothaus has announced that preorders have begun — with a promised delivery date of early March.

“It’s been a crazy ride to get here, but it’s been so worth it,” Grothaus says. “Choosing to Kickstart SITU was the best thing we could have done — and Cult of Mac was a big part of its success. I invented SITU because I wanted to lose weight and designed it with my needs in mind, but through all the open dialog with backers and people who would send us emails, we ended up making the product so much better.”