David Sherry and Allie Lehman are not out to kill anything. But when they named their growing photo agency Death to Stock, they were sending out a pretty strong signal. Not with malice toward this segment of the photo industry, but a tongue-in-cheek invitation to any person who has ever had to create something using expensive, mediocre photography from a stock agency.
The name as well as the pictures they produce have caught the eye of more than 230,000 subscribers since Sherry and Lehman started the agency in Columbus, Ohio, in 2013.
The value of the company, Sherry said, is growing fast — in large part because they distribute the work free of charge.