After Steve Jobs, the original Mac, and the iPhone, launch day queues have to be one of the most recognisably Apple phenomenons of them all: something which speaks not only to the crazy number of sales Apple makes, but also to the devotion of its fanbase.
Recently it looked as if Angela Ahrendts was trying to permanently change-up Apple culture — sending an email to Apple Store employees which proclaimed, “The days of waiting in line and crossing fingers for a product are over for our customers.”
Fortunately, to paraphrase Mark Twain, it seems fears that Apple would do away with the excitement of launch day lines have been greatly exaggerated.