Apple and Google boasted that they paid over $17 billion to app developers over the last year. What they left out is that they also made a tidy $7.3 billion off those sales, thanks to the 30/70 split pioneered by Steve Jobs with the launch of iTunes in 2003.
That split could coming to an end soon, though, according to a new report claiming Apple plans to make a departure from its old pricing formula in an effort to make Cupertino’s devices more appealing to media companies.