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Prepare to be disappointed by Apple’s Black Friday event

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Screen Shot 2016-11-24 at 17.35.46
It's another gift card giveaway.
Photo: Apple

Apple is taking part in Black Friday this year, but it looks like it won’t be slashing any prices.

The company’s promotion has already gone live in Australia and New Zealand and it brings free gift cards with eligible purchases rather than tasty discounts. But don’t expect to get those gift cards with the latest Apple products.

Everything that’s new in Final Cut Pro X 10.3

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Final Cut Editing
Apple packs a ton of updates into the new FCPX.
Photo: Ste Smith/Cult of Mac

If you watched the most recent Mac media event, you already got a preview of Final Cut X — thanks to the on-stage demo showing how it worked in conjunction with the MacBook Pro’s new Touch Bar. But there’s a whole lot more to the Final Cut Pro 10.3 update than that.

To check out what you’ll find in the latest update for Apple’s video-editing software, check out our comprehensive video below.

Should Apple license macOS for third-party Mac Pros? [Friday Night Fights]

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fnf
Wouldn't you like a powerful PC running macOS?
Photo: Ste Smith/Cult of Mac

Apple has finished unveiling its product lineup for 2016, and yet again it appears to have forgotten about the Mac Pro. The high-end desktop will be three years old next month, and although it might look pretty on the outside, it’s way past its best on the inside.

Friday Night Fights bugApple won’t tell us why the Mac Pro isn’t a priority anymore, but its focus is clearly elsewhere. This is a problem for creative professionals who rely on the extra power the machine provides. For some, the iMac just isn’t beefy enough.

Some believe Apple should license macOS to third-party computer makers that are willing to cater to the pros Apple is ignoring. It’s a move Apple would never make, but is it a good idea?

Join us in this week’s Friday Night Fight as we battle it out over whether Apple should let rival PC vendors build macOS machines!

Apple’s new MacBook Pro ad celebrates invention of the Touch Bar

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The Touch Bar is Apple's newest brilliant idea.
The Touch Bar is Apple's newest brilliant idea.
Photo: Apple

The new MacBook Pro finally lands in stores this week, and an awesome new Apple ad celebrates the arrival.

In the new spot, called “Bulbs,” Apple links the invention of fire, the wheel, plow and more to the creation of the Touch Bar, the thin OLED strip that completely changes how you interact with your Mac.

Hackers can use this tiny $5 device to attack your locked Mac

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PoisonTap is tiny but deadly.
PoisonTap is tiny but deadly.
Photo: Samy Kamkar

The next time you leave your Mac unattended, make sure to turn it off.

A well-known hacker has created a cheap tool that can steal data off of locked computers in minutes. The clever new device called PoisonTap is created using a $5 Raspberry Pi Zero and some open source code. Attackers can plug PoisonTap into a machine and as long as the victim has a web browser open, it can steal data and leave remote backdoors.

You can now donate to charities using Apple Pay

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Lululemon and other retailers are offering Apple Pay deals.
Charities can now accept Apple Pay.
Photo: Apple

Donating to your favorite charity or nonprofit organization is now as simple as using Apple Pay.

Apple revealed today that it is lifting the ban that kept iOS apps from collecting funds for charities via the secure payment system. With the change, charities like the Red Cross and Doctors Without Borders can now place “donate” buttons in their apps to make the payment process faster than ever, which will hopefully increase donations.

Apple needs to make this Magic Keyboard with Touch Bar

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Touch Bar would make Magic Keyboard even better.
Touch Bar would make Magic Keyboard even better.
Photo: Hazza42/Reddit

Apple’s new Touch Bar looks like the coolest innovation since trackpads, but there’s just one problem: You must buy a brand new MacBook Pro to get it.

It seems inevitable that Apple will eventually bring the Touch Bar to all Macs, so a concept artist created a mockup of what that may look like. It looks like a Touch Bar on a new Magic Keyboard would be even more incredible than on the MacBook Pro.

Take a closer look:

Atlas Recall has the muscle to be the ultimate search engine

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Atlas Recall
If it came across your screen, Atlas Recall can find it.
Photo: Atlas Informatics

Jordan Ritter owes his success as a software architect and serial entrepreneur to ruthless time and task management. But still, there were times “digital chaos” was kicking his ass.

So leave it to Ritter, who made history with Napster, to kick back. His newest venture, Atlas Informatics, launched a software product he says will give every user a “photographs memory” of their digital lives.

Why new MacBook Pro took so long to make

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The new MacBook Pro has a bit of iOS inside.
The new MacBook Pro has a bit of iOS inside.
Photo: Apple

The technology behind the Touch Bar on the new MacBook Pro couldn’t have been possible if Apple didn’t already make iOS devices, according to Apple’s VP of Software engineering, Craig Federighi.

After helping reveal the new MacBook Pro during Apple’s “Hello Again” keynote, Federighi explained to YouTuber Marques Brownlee that even though Touch Bar seems like an obvious evolution, Apple didn’t want to just slap a touchscreen on the MacBook and call it good. So the company spent years making sure Touch Bar would be something you’ll want to use immediately.

How to get a discount on the new MacBook Pro

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touchbar
The new MacBook Pro isn't wallet-friendly.
Photo: Apple

The new MacBook Pro is the most gorgeous laptop Apple’s ever made. It’s thin, powerful and touchable. There’s just one big problem: It’s expensive as f***!

Dropping two grand on a new MacBook isn’t an easy decision for many Apple fans. But if you’re lusting after the new MacBook Pro and don’t have quite enough cash to foot the bill, there are a few ways you can get a lower price.

Here’s why Apple will never give MacBook a touchscreen

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macbook pro
The new MacBook Pro is stunner.
Photo: Apple

Desktop computers aren’t going away any decade soon. Not if Jony Ive and Phil Schiller have to say anything about it.

In an interview with Ive, Schiller and Magic Man Craig Federighi, Apple’s team of vets explain that they don’t plan to ever morph the iPad and Mac together to make a Frankenstein desktop tablet like the Surface Studio.

Miss Apple’s MacBook Pro keynote? Stream it!

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Tim Cook was short on surprises at the 'Hello Again' keynote.
Tim Cook was short on surprises at the 'Hello Again' keynote.
Photo: Apple

Apple debuted the all-new MacBook Pro and its gorgeous Touch Bar at an event this morning, but if weren’t able to catch the action at work, you can now watch all the videos online.

The full video for the “Hello Again” keynote can be streamed from Apple’s website. Apple also uploaded five new videos to YouTube featuring the history of the MacBook Pro, the new Touch Bar and Accessibility features.

Watch them all below:

Liveblog: The Mac is back at Apple’s ‘Hello Again’ keynote

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Are you ready for new Macs?
Are you ready for new Macs?
Photo: Apple

Are you ready to finally get some new Macs? It seems like forever since Apple busted out big updates for the iMac and MacBook, but today the wait for something new is over.

Apple’s “Hello Again” event is expected to feature tons of new Mac hardware. The keynote kicks off at 10 a.m. Pacific today, and will livestream from the company’s HQ in Cupertino, California. We’ve already seen tons of pictures of the new MacBook Pro and heard of a new app for Apple TV that’s coming, too. But today’s event could feature some game-changing hardware no one was expecting.

Cult of Mac is here to to liveblog all the action once the festivities start, with all the brilliant analysis, dull wit and pithy snark we can come up with. Join us for the wild ride.

How the MacBook Pro’s Magic Toolbar can cast a spell on the world

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MacBook Pro
The Magic Toolbar will change depending on the app being used.
Illustration: Ste Smith/Cult of Mac

Apple faces a serious challenge when it rolls out the rumored OLED “Magic Toolbar” on new MacBook Pros tomorrow: It must convince the world that the new adaptive touchpad is more than a gimmick.

Offering customizable function keys that work in different ways depending on which apps are running, the Magic Toolbar could make the new MacBook Pro one of Apple’s most exciting laptops in years.

But to be more than a gimmick, the Magic Toolbar needs to improve the way we interact with our Macs, not simply add another confusing control element to the laptops. The Magic Toolbar needs to make it easier to perform tasks that we now do using keyboard shortcuts or on-screen toolbars. If it can’t do that, the Magic Toolbar will go down in the history books as a failure.

Luckily, there’s one simple step Apple can take to ensure that the Magic Toolbar becomes a success.

Liveblog: Apple reveals its (relatively) meager Q4 2016 earnings

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Will Apple reach its own targets for Q2?
Revenues are expected to be down year-over-year.
Photo: Ste Smith

Apple is set to report its Q4 2016 earnings today, only instead of it being a time for celebration, the company is expected to announce its first annual revenue decline in 15 years.

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Apple CEO Tim Cook and CFO Luca Maestri warned Wall Street that this quarter wouldn’t smash any records, but with the iPhone 7 doing better than expected, could relief be on the way?

Investors and analysts will grill Apple about how well the company expects to perform next quarter during today’s earnings call. And Cult of Mac will be right here, liveblogging the whole shebang when it starts at 2 p.m. Pacific.

Come join the fun — it’s livestreaming on Apple’s investor site.

Apple rakes in $9 billion in profit during Q4 2016

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money
Yep, Apple made a bunch of money, again.
Photo: Ste Smith/Cult of Mac

Apple today revealed its results for the fourth fiscal quarter of 2016. While the company made as much revenue as expected, it still posted its first annual revenue decline since 2001.

The good news for investors is that Apple is projecting a lot of iPhone growth next quarter. In Q4 2016, Apple earned $46.9 billion in revenue and $9 billion in profit, but in Q1 2017 Apple predicts it will rake in $76 billion to $78 billion.

What to expect from Apple earnings call Q4 2016

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money
Apple will reveal Q4 2016 earnings on October 25.
Photo: Ste Smith/Cult of Mac

During tomorrow’s Apple earnings call, Tim Cook is likely to unload some bad news. Wall Street expects Apple to report its first annual revenue decline since 2001, snapping one of the most impressive streaks ever witnessed.

Slumping iPhone sales mean Apple’s annual revenue could drop to $215.67 billion for 2016. That would be a significant decline from the $233.72 billion in revenue Apple posted in 2015 — but there may be light at the end of the tunnel.

macOS Sierra 10.12.1 is now available to the public

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macOS Sierra logo
A new update for macOS is here.
Photo: Apple

The public release of macOS Sierra 10.12.1 has finally arrived for Macs everywhere, bringing a bunch of bug fixes and tweaks.

Apple Watch owners will definitely want to grab the new update ASAP because it makes unlocking your Mac with your watch a lot more reliable. There are also some new additions for iPhone 7 Plus owners.

Mac sales no longer defy faltering PC industry

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macOS Sierra
Mac sales may fall for their fourth year-on-year quarter in a row.
Photo: Ste Smith/Cult of Mac

The days of Macs avoiding the fate of the rest of the ailing PC industry may be over.

Analysts who have filed their predictions for Apple’s quarterly earnings call, which is coming tomorrow, think Mac sales finally failed beat those of PC competitors. And they’re expecting to see Apple’s fourth consecutive year-over-year quarterly decline in Mac sales.