Apple loves to talk about the quality of its current-generation iPhone camera, but how does it stack up against a professional movie camera?
In a new video, L.A.-based filmmaker and YouTuber Potato Jet, shoots footage with both the iPhone 7 and the $82,100 Arri Alexa camera, the same camera favored by the likes of Steven Spielberg.
It’s a totally unfair contest, but a pretty intriguing video nonetheless. Check it out below.
Apple is continuing to push Portrait Mode in its newest ad for the iPhone 7 Plus that takes place in a barber shop of all place.
The new ad was shared on Apple’s YouTube channel today promoting the Portrait Mode feature that is powered by the dual-lens camera on the iPhone 7 Plus. Apple’s fun new ad shows how Portrait Mode makes the ordinary look extraordinary by advanced tech to blur the background, making subjects pop more than ever.
Enjoy the funky new video:
The final version of iOS 10.3.2 is now officially available to the public starting today after Apple tested five beta builds of the update with developers the past few weeks.
Apple released iOS 10.3.2 today along with new update for Apple TV, Apple Watch and macOS. All four new software updates are available for free and bring a host of bug fixes and security to each of Apple’s platforms.
Did you know that you can shoot video and take still photos on your iPhone at the same time?
If not, you definitely need to watch Apple’s latest series of iPhone 7 videos that offer tips on how to capture amazing photos with the camera that’s always with you. Apple posted four more videos today that go with the other photography tutorials that came out yesterday. Now you can learn more about selfies, better angles, golden hour and more.
Watch all four new videos:
A merger between Sprint and T-Mobile could be back on the table, according to a new report that claims informal talks between the two carriers sparked up again this week.
Sprint attempted to acquire T-Mobile back in 2014 but the deal fell apart because of regulatory concerns. Now the heads of both companies have expressed to investors that they’re willing to consider consolidating again.
Apple has awarded Corning the first grant of its $1 billion investment aimed at boosting high-tech manufacturing jobs in the United States. The glassmaker will receive $200 million.
Corning has worked with Apple for a decade — ever since the original iPhone’s Gorilla Glass — to create the glass found on its devices. Apple’s contribution as part of its “Advanced Manufacturing Fund” will support Corning’s R&D, capital equipment needs, and state-of-the-art glass processing.
From 1994 until 2004, the sitcom Friends was a pop culture phenomenon. But according to Rachel Green actress Jennifer Aniston one thing would stop the show from working today: the iPhone.
“If Friends was created today, you would have a coffee shop full of people that were just staring into iPhones,” Aniston told Arianna Huffington on Wednesday’s episode of iHeartRadio’s Thrive Global Podcast. “There would be no actual episodes or conversations.”
Being there for you when the rain starts to pour? Apparently there’s no app for that.
Apple is constantly talking up the importance of India as a growth market, and a new report from Kantar Wordpanel illustrates exactly why that is.
According to the report, smartphone penetration hit a 48 percent growth rate in the first quarter of 2017. That’s considerably up from the 16 percent growth rate seen one year earlier. In a country with a population of more than 1.3 billion, that’s a massive target market!
Ever since the FBI got inside the iPhone belonging to the San Bernardino terrorist shooter, there has been speculation over how much the hacking exercise cost the Feds.
A year later, we finally have an answer — and it’s a whole lot of cash, but maybe less than you thought it would be.
You can get a good idea of what the iPhone 8 might be like to use, thanks to a new concept video that imagines how redesigned apps will look on the device.
Apple is supposedly going with a bezel-free design this year, which could give developers more space for new features. Viewing pictures will also be an incredible experience if Apple includes an edge-to-edge display that makes it feel like you’re holding a photograph.
Check it out:
Apple’s big pause in iPhone sales leading up to this year’s new models isn’t worrying one of the company’s biggest investors.
Berkshire Hathaway CEO Warren Buffett says he loves what Apple is doing with its buyback program for investors and even though sales are slow, the stock is still a great buy.
Apple is reportedly switching some of its iPhone motion sensor orders from InvenSense to German firm Robert Bosch.
It comes as the latest example of Apple shaking up its supply chain, which has already seen Apple distance itself from GPU maker Imagination Technologies and power-management chip company Dialog Semiconductor.
Getting rid of the home button could be one of the greatest things Apple could do for the iPhone 8.
Rumors have been swirling for months that Apple plans to embed Touch ID into the screen in order to ditch the home button. A fantastic new concept imagines how Apple could use that extra screen real estate to make navigating the iOS faster than ever.
You may be able to barter with merchants for good deals in Turkey’s famous markets. But if you’re looking for a deal on an iPhone 7, you will want to pick another country.
An iPhone 7 in Turkey costs more than any other country in the world and is about one and half times more expensive than here in the U.S., according to an annual report by Deutsche Bank comparing prices on common goods.
Imagination Technologies, the British company that has been designing Apple’s mobile GPUs for years, has started a “dispute resolution procedure” with the Cupertino company over a licensing standoff.
Imagination has already confirmed that Apple will be dropping its graphics chips within two years and adopting its own instead. But the company suspects Apple has stolen its intellectual property.
Apple CEO Tim Cook set Twitter ablaze with speculation today — and all it took was a simple smiley face emoji.
Cook sent out a tweet with just a smiley face emoji this morning. No other context was provided, and the tweet got deleted shortly later, leading Apple fans on Twitter to wonder what the most powerful man in tech was really trying to say.
These are the most popular theories:
The royalty battle between Qualcomm and Apple just took a nasty turn, according to a new report that claims the chipmaker is aiming to deal a major blow to Cupertino’s iPhone business.
Apple Watch gets a lot of stick for being a “me-too” product, and people who don’t see the need for a smartwatch assume the business is a bust. There’s this crazy perception that Apple Watch is just not selling — but that couldn’t be further from the truth.
The Apple Watch, alongside other Apple wearables, is now raking in billions of dollars every year. The business is huge. So huge, in fact, that it would be a Fortune 500 company all by itself, outselling supposed smash hits like Microsoft’s Surface tablets and the Amazon Echo.
Here’s why Apple Watch isn’t the flop you think it is.
Hot off the heels of his riveting Q2 2017 earnings call, Apple CEO Tim Cook is set to make an appearance on CNBC’s Mad Money show for investors.
Apple is set to reveal its second quarterly earnings report of 2017 this afternoon. And according to analysts, the numbers won’t be nearly as impressive as last quarter’s record-shattering results.
Tim Cook and Apple CFO Luca Maestri will run through all the numbers with investors today at 2 p.m. Pacific. As usual, Cult of Mac will be liveblogging the action with all the analysis and snark we can muster.
Come join the fun:
Apple just posted its earnings for Q2 2017 and while the numbers aren’t as monstrous as last quarter’s, there’s a lot to love in the new report.
With revenues hitting $52.9 billion, Apple returned to growth for the second straight quarter with $11 billion in profit. iPhone sales were down year-over-year, but Apple CEO Tim Cook says demand for the iPhone 7 Plus is still high.
Future iPhones or Apple Watches may be able to help users with calorie counting, alongside the step-tracking and other information they already help us keep tabs on.
That’s according to a newly-published Apple patent, which describes device-readable RFID tags the company has invented. These could be used to send nutritional information — such as caloric value, fat and sugar content, and more — from food packaging to your NFC-enabled Apple device.
The iPhone helps with an endless number of tasks, but with a finite amount of battery life. So extra power is easy to find, whether it’s in an external battery or a battery integrated iPhone case.
But that battery is one more thing you have to charge. Strap on an Apple Watch and soon you are looking for a bigger bag that makes room for the charging needs of your various devices.
Portland-based Elevation Lab has a travel battery that takes virtually no room and can charge both your Apple Watch and iPhone a few times before it needs to recharge.
Security researchers have discovered a nasty bit of Mac malware similar to OSX.Dok trojan, which can bypass Apple’s GateKeeper feature.
The new bug, dubbed OSX.Bella, behaves and distributes itself in a completely different manner than OSX.Dok. But once installed, it executes a script that’s just as damaging.
AirPods are the most beloved product Apple has launched in years, based on a new survey that found an astonishing percentage of AirPod owners are extremely satisfied.