Apple CEO Tim Cook made a visit to his old stomping grounds at Auburn University today to talk to students about life after after graduation.
During his morning speech at the Telfair Peet Theatre, the Auburn alum told students of all backgrounds to get ready to embrace diversity once they enter the workforce.
His talked was obviously titled “A Conversation with Tim Cook: A Personal View of Inclusion and Diversity.” Cook told students that both diversity and inclusion are keys to what makes Apple products great.
“We believe you can only create a great product with a diverse team. And I’m talking about the large definition of diversity. One of the reasons Apple products work really great – I hope you think they work really great – is that the people working on them are not only engineers and computer scientists, but artists and musicians. It’s this intersection of the liberal arts and humanities with technology that makes products that are magical.”
Cook emphasized that students will not only have to get used to working with people from other companies, in today’s global economy, workers will have to serve customers and users from across the globe.
Cook graduated from Auburn in 1982, earning a Bachelor of Science in industrial engineering. He told students that diversity and inclusion should not only be appreciated, it should be celebrated.
“The thing that makes the world interesting is our differences, not our similarities.”
Buster Hein is a freelance writer who lives in Phoenix, Arizona. Twitter: @bst3r.
8 responses to “Tim Cook says diversity is key to Apple’s ‘magical’ products”
Diversity is the new synergy. Neither are bad ideas. But once something turns into a buzz word it just gets annoying.
Every statistic? lol That’s bold buddy.
Because 1. You totally know me and what I know. And 2. You’ve provided us with so much intellect and research yourself. lol
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I don’t think it was supposed to be.
Here’s Tim again, all talk, and on his favourite subject too, i.e. NOT Apple.
I disagree. Diversity should be natural not induced. Key is getting successful people. Diversity is implied or automatic . Most companies artificially try to induce diversity which is a huge problem
Missing Steve Jobs