The Stonestown Apple Store in San Francisco, which had over 300 iPhones stolen. Photo: Apple
iPhone X will be even harder to obtain in San Francisco today. Three thieves stole more than 300 models worth over $370,000 from a UPS truck parked outside an Apple Store. Those who pre-ordered should still get theirs on time.
AAPL shares are on the rise. Photo: Ste Smith/Cult of Mac
Apple surprised investors with its best Q4 earnings report ever today. The outrageous numbers dispelled doubts about the iPhone-maker’s strategy — and pushed Apple closer to becoming the world’s first trillion-dollar company.
With the launch of the iPhone X just hours away, Apple CEO Tim Cook had a lot to be happy about during the earnings call with investors. Analysts quizzed Cook and Apple CFO Luca Maestri on everything from iPhone 8 sales to how Apple plans to monetize its augmented reality efforts.
Your thumb will get a workout now that the home button is no longer around to do all the work. Photo: Apple
The iPhone X has no home button. We already know that, but what does it mean when you’re actually using the phone? The home button is the most important button on the iPhone. It wakes it up, gets you to the home screen, activates Apple Pay, invokes Siri, takes a screenshot, and helps you force the phone to reset if everything goes wrong. And that’s just the beginning. The iPhone X replaces the home button with a combination of gestures, and by using other buttons. Some of them you may already use. Others take existing gestures and move them. Let’s take a look at all the new gestures on the iPhone X.
Apple crushed its Q4 earnings. Photo: Ste Smith/Cult of Mac
The last Apple earnings report of 2017 is finally here and the results are even better than Wall Street anticipated.
Aided by strong iPhone sales thanks to the launch of the iPhone 8 and iPhone 8 Plus, Apple was able to bring in slightly higher than expected revenues and the company is expecting big things next quarter too.
Wall Street analysts are eager to see how many iPhones Apple sold during the quarter, which included a few days of iPhone 8 and iPhone 8 Plus sales at the end. Apple CEO Tim Cook and CFO Luca Maestri will be hopping on the call with investors at 2 p.m. Pacific today. Naturally, we’ll be here live-blogging all the action.
Fans have begun lining up outside Apple Stores around the world to get their hands on iPhone X. The device makes its official debut tomorrow, and Apple has promised that units will be available for walk-in customers. However, they’re expected to disappear quickly (just like preorders did).
Some lines have already turned chaotic, while latecomers are offering money for precious spots near the front.
One lucky customers has theirs already. Photo: Illdoit2morrow
Some Apple fans who weren’t expecting to receive their iPhone X until late November are in for a treat. Many customers report that their iPhone X shipping delays are being greatly reduced, with some already on their way.
Meanwhile, one lucky customer got their hands on their preorder iPhone X today.
Don't expect big camera changes for 2018. Photo: Apple
Apple’s next-generation iPhone will employ the same six-element camera lens system as iPhone X. It was rumored that Apple the company could adopt glass elements for 2018, but one reliable analyst says that’s not happening.
Apple is worth more than the entire US energy sector combined Photo: Ste Smith/Cult of Mac
Apple will give investors their first insight into iPhone 8 sales, right on the eve of the iPhone X launch.
The final Apple earnings call of 2017 takes place Thursday, November 2, at 2 p.m. Pacific. Apple’s fourth fiscal quarter ended right after the iPhone 8 started shipping. The results aren’t expected to be record-breaking, but this first glimpse should give us a better idea of how monstrous Apple’s holiday season will be.
Apple fans that purchase the iPhone X will get an extra tree when devices finally start arriving later this week: an exclusive ringtone.
Bundled inside the software for the iPhone X is an all-new ringtone called “Reflection.” The song has a melody that is somewhat similar to the iconic “Marimba” ringtone that launched with the original iPhone.
Ensure Face ID is as fast as it can be. Photo: UrAvgConsumer
Face ID is the future, and it’s easy to see why. It’s significantly more secure than Touch ID, and it eliminates a number of big limitations. But it’s not quite perfect yet.
Those who are lucky enough to have received a unit early from Apple have discovered that Face ID is slower than its predecessor. There are some things you can do to speed it up, though.
Buying a new iPhone means being being constantly vigilant about not dropping the thing. As nice as the naked phones feel in-hand, no amount of tactile pleasure can overcome the terrible feeling of cracking the screen or worse. Now, with the iPhone X commanding a bank-busting $1,000 per unit, the stakes are even higher.
Face ID still requires a button-tap to make an App Store purchase. Photo: Aditya Doshi/Flickr CC
There’s one big conceptual difference between Face ID and its predecessor, Touch ID. With a fingerprint, you have to explicitly touch the home button to confirm an action. When unlocking a password-protected app, or unlocking the iPhone itself, it’s hard to do it unintentionally. But what about buying an app? The old Touch ID way is to tap the buy button, and then use your fingerprint to confirm the purchase. What happens with Face ID? How do you cancel a purchase after tapping buy? Do you look away? Close your eyes?
No. It’s much simpler than that, although much less discoverable than touching a fingerprint scanner.
Will we finally get a release date for AirPower? Photo: Apple
We hope you didn’t spend the last of your savings on iPhone X, because you’re going to need more if you want an AirPower charger to go with it. According to one retailer, Apple’s latest accessory will be wildly expensive.
Apple is clearly hoping for big things with the iPhone X. Photo: Apple
Apple is following an unorthodox word-of-mouth marketing campaign for the iPhone X, and that has continued with a new press release issued by Apple — showing off the best review soundbites from the first reviews for its next-gen handset.
The press release is accompanied by a movie-style poster with quotes from outlets such as Mashable, TechCrunch, and others.
According to a new report, iPhone X pre-orders have exceeded one million units in China, representing more than 1/6 of the total 5.5 million+ units supposedly already demanded by customers. Those kind of brisk sales are good for Apple, but sources in the Taiwanese retail channels think that this kind of “phenomenal demand” could soon fade away.
Think you're having to wait to get an iPhone X? You could've been waiting even longer. Photo: Apple
Does it seem strange that Apple would release two markedly different iPhone models, the iPhone 8 and 8 Plus and the radically different iPhone X, in the same year? If so, a new interview with Apple executives may help explain it: it wasn’t Apple’s original plan.
According to Dan Riccio, Apple’s senior vice president of Hardware Engineering, the company originally planned to deliver the iPhone X in 2018, a full twelve months later than it wound up introducing it. However, “with a lot of hard work, talent, grit, and determination we were able to deliver them this year.”
These are the sensors that power Face ID. Photo: Apple
The 2018 iPhone won’t come with a rear-facing TrueDepth camera, according to one of the most accurate Apple analysts in the business.
KGI Securities analyst Ming Chi-Kuo sent investors a note today that the array of sensors that power Face ID and animoji will stay at the front of iPhones, for now.
Rumors claimed Apple was trying to embed Touch ID into the iPhone's display. Photo: Apple
Apple has denied that it ever considered embedding its Touch ID sensor into the display for its iPhone X, before running into problems and adopting Face ID instead.
In an interview with Dan Riccio, Apple’s senior vice president of Hardware Engineering, Riccio “flatly counters the narrative” that Apple ever considered using Touch ID for its tenth anniversary iPhone.
Reachability is present on iPhone X. Photo: Engadget
iPhone X’s 5.8-inch Super Retina HD display is the largest screen Apple has ever packed into a smartphone. That means using it with one hand could prove difficult. Fortunately, Reachability is still baked in — even without that physical Home button.
Ensure Face ID is as fast as it can be. Photo: UrAvgConsumer
Face ID on the iPhone X is so accurate, not even identical twins can fool it.
Reviewers now have their hands on the device ahead of its launch on Friday, which means we’re finding out new things about its awesome new features. Its Touch ID replacement isn’t perfect, it seems, but it’s darn impressive.
The iPhone X reviews are here! Photo: Soldier Knows Best
The first wave of iPhone X impressions and reviews have started to emerge, offering a glimpse of what tech reviewers make of Apple’s next-gen smartphone.
The verdict? The 10th anniversary iPhone is a seriously impressive handset, and quite possibly Apple’s best ever — although one or two reservations remain. Check out our roundup of some of the most interesting observations below.
Tim Cook during one of his last visits to Asia. Photo: Tim Cook/Weibo
Apple CEO Tim Cook along with Facebook creator Mark Zuckerberg met with Chinese President Xi Jinping today as Apple prepares to launch the iPhone X in the country this week.
The two tech CEOs were on hand at the annual gathering of advisers to Beijing’s Tsinghua University business school, where Xi spoke to business leaders and other officials.
Lock screen notifications on iPhone X. Photo: Apple
iPhone X will help keep sensitive messages under wraps by hiding lock screen notification previews by default. To reveal the previews, all you have to do is unlock the device with Face ID.
$1000 for an iPhone isn't too pricey, right? Photo: Soldier Knows Best
Apple’s embargo on iPhone X reviews isn’t expected to lift until Tuesday, but it seems the company has allowed YouTube stars to give their first impressions early.
A bunch of hands-on videos have been published today, giving us a closer look at the company’s most anticipated product in years.