Alex Gorokhovskiy is like a lot of musicians – broke and in search of compatible bandmates. But instead of investing in recording demos or outfitting his own group, he’s spending on everyone else who has ever wanted to play music and be in a band.
Gorokhovskiy created the social media app Encore Music, which is a kind of place for musicians to gather. But to call it a social media platform, understates the potential business value of the app.