With Apple set to unveil the eagerly-anticipated iPhone 6 later today, that can only mean one thing: that the public launch of iOS 8 isn’t far away. And chances are that OS X Yosemite’s not too far behind it, either.
As both of Apple’s operating systems are set for a refresh, Chitika Insights has run the numbers to examine iOS and OS X version distributions at this exciting juncture for Apple: sampling tens of millions of U.S. and Canadian online ad impressions running through the Chitika Ad Network.
The numbers, catalogued between August 25 and 31, show that a massive 90 percent of North American iOS Web traffic comes from devices running iOS 7, largely thanks to Apple’s update strategy of directly prompting eligible users to upgrade.