Worldwide tablet sales continued to decline in the third quarter of 2016, according to a new report from International Data Corporation that also reveals Apple’s newest iPads aren’t the most popular.
On the eve before Apple is expected to unveil the future of the Mac, Microsoft fired its biggest shot at taking down the Mac with its first ever all-in-one PC.
It’s beautiful. It’s powerful. And it could give the iMac some serious competition.
Apple is set to report its Q4 2016 earnings today, only instead of it being a time for celebration, the company is expected to announce its first annual revenue decline in 15 years.
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Apple CEO Tim Cook and CFO Luca Maestri warned Wall Street that this quarter wouldn’t smash any records, but with the iPhone 7 doing better than expected, could relief be on the way?
Investors and analysts will grill Apple about how well the company expects to perform next quarter during today’s earnings call. And Cult of Mac will be right here, liveblogging the whole shebang when it starts at 2 p.m. Pacific.
Come join the fun — it’s livestreaming on Apple’s investor site.
During tomorrow’s Apple earnings call, Tim Cook is likely to unload some bad news. Wall Street expects Apple to report its first annual revenue decline since 2001, snapping one of the most impressive streaks ever witnessed.
Slumping iPhone sales mean Apple’s annual revenue could drop to $215.67 billion for 2016. That would be a significant decline from the $233.72 billion in revenue Apple posted in 2015 — but there may be light at the end of the tunnel.
iPhone 7 Plus owners can finally start using Apple’s highly-touted Portrait Mode starting today.
Apple released iOS 10.1 to the public this morning after weeks of beta testing the new Portrait Mode. The software update comes with a couple of other tweaks for iPhone and iPad as well as a number of bug fixes.
New Macs are officially on the way.
Apple finally announced that it will be hosting a keynote on October 27th where the company is expected to unveil a new MacBook Pro, MacBook Air and other new hardware.
We’re still trying to decode Apple’s invites for clues on what’s to come, but you can get your iPhone, iPad and Mac ready for the big day with this collection of wallpapers based on Apple’s invite.
The iPad Pro and Apple Pencil have completely changed how the cycling clothing company Rapha designs its fashionable road gear.
In a new short film, Apple goes behind-the-scenes with Rapha’s head of design, Alex Valdman, discussing everything from his approach to design, creative process, and how he uses the iPad Pro to get work done.
Discounts on not-new laptops and tablets continue to shine this week, with Apple itself offering its legendary factory-refurbished MacBook Pros, and eBay offering an open-box 10-inch iPad Pro. You’ll find these deals and more in this week’s roundup of best Apple deals.
Apple is set to debut a trifecta of new iPad Pro models in Q1 2017, according to a new report, citing “well-placed sources” of the Japanese Apple blog Mac Okatara.
If the report is to be believed, Apple will release a new 12.9-inch iPad Pro, a slightly larger version of its 9.7-inch iPad with 10.1-inch display, and a 7.9-inch iPad Pro upgrade of Apple’s iPad mini lineup.
Refurbished MacBook Pros shine brightly in this week’s top bargains, along with two of the best Apple accessory offers we’ve ever seen. Read on to see the week’s best Apple deals.
Apple revealed that it is making a deeper push into enterprise today with the help of the business consulting firm Deloitte.
The partnership between the two companies will lead to the creation of Deloitte’s first-ever “Apple practice.” Deloitte’s new Apple team will be comprised of over 5,000 iOS specialists who will analyze businesses and advise them on the best way to integrate iPhone and iPad into their work environments.
The long wait for iOS 10 finally ended this morning when Apple unleashed its huge software update on the world, but instead of getting a ton of new features, some iPad and iPhone owners report their devices have been bricked.
The price of a brand-new iPad Pro just got a lot cheaper today after Apple slashed prices on both the 12.9-inch and 9.7-inch models by up to $100.
Apple’s price drop coincides with a storage upgrade for other iPad models, including the iPad Air 2 which is available in 32GB and 128GB configurations on the WiFi-only models.
Check out the new prices:
Apple is set to take the stage at the Bill Graham Civic Auditorium in less than a day, but some of the biggest surprises of the iPhone 7 keynote have already been revealed.
While Apple usually comes out with a generational leap for the iPhone every two years, this year’s update is expected to have some of the most boring and controversial changes ever made. Get ready to get your dongle on, because the iPhone 7 is ready to rock.
Here’s what Apple will reveal:
We are already dreaming about the iPhone deals we’ll be able to bring you in coming weeks, after the iPhone 7 debuts on September 7 and retailers slash prices on older models.
But for now, we’ve got four Editors’ Choice deals with some of the best prices on Apple hardware we’ve ever seen.
Apple is planning to make some huge improvements to the software on the iPad, but owners will have to wait until next year to try it out.
One of the biggest new features could involve the Apple Pencil, according to a new report that claims Apple’s big update will bring a powerful annotation feature to the device aimed at professional users.
The iPad Pro has taken a ton of fire recently from Microsoft, but the company’s latest ad shifts targets to attack the MacBook.
The company busts out the old-school disses in the ad, which calls the MacBook “square” during an annoying song that brags about the Surface Pro 4’s detachable keyboard, pen and touchscreen. And it runs Windows!
Listen to Microsoft’s horrible jingle:
Apple desperately wants the iPad to replace your computer, but it can’t carry out everyday computer tasks as well as some other tablets can. Microsoft highlights that by mocking the iPad Pro’s computer dream in its new Surface Pro 4 ad.
Apple will ship three new iPads next year, according to well-connected Apple analyst Ming-Chi Kuo — including a low-cost 9.7-inch iPad, upgraded 12.9-inch iPad Pro, and a new 10.5-inch iPad Pro variant as well.
But the really big changes, he claims, are planned for the year after…
Buying a gigantic new iPad Pro just got a bit more affordable because Apple has finally made refurbished units of the 12.9-inch model available online.
Logitech’s awesome Create keyboard case is now available for the 9.7-inch iPad Pro, and it’s everything you need on the move. In addition to a full backlit keyboard with function keys, there’s a space for your Apple Pencil and all-over protection for your iPad.
What’s a computer?
That’s the latest brain buster Apple is asking fans in its latest iPad Pro ad that showcases how the giant tablet can replace a PC thanks to its keyboard, touchscreen and Apple Pencil. The short new ad covers iPad Pro’s multitasking capabilities, too, with shots of Slide Over and picture-in-picture that reimagine what you can do on an iPad.
Check it out:
This week brings deals that might not be right for everyone, but will be perfect for some. Students can score the cheapest iPad Pro 9.7″ we’ve seen, while AT&T customers can get two iPhone 6s’s for the price of one. These deals and more are in this week’s best Apple bargains.
If you’re sick of looking at photos of the iPhone 7, perhaps this apparent iPad Pro 2 leak will leave you satiated. The images purportedly give us our first glimpse at Apple’s early prototypes ahead of this fall’s iPad refresh — but can we trust them?
The photos, which were sent into AppleInsider, don’t give too much away. Don’t expect them to spoil Apple’s big press event this September, then. One thing they do tell us is that Apple still hasn’t fixed its big bezel problem.
3D Touch gestures could be coming to your iPad Pro this fall with iOS 10. Developers testing Apple’s second beta have discovered a new deep press action for Apple Pencil, which lets you quickly clear all alerts in Notification Center.