Apple’s latest advertising campaign for the iPad Pro touts how well the tablet works as a PC replacement.
The funny new ads, released today, use real tweets from real people to highlight how the iPad Pro excels over old-school computers in areas like speed, Wi-Fi, productivity and viruses. Each clip is only 15 seconds long — and they all exhibit a playful tone that’s similar to the old “Get a Mac” campaign.
Watch all four right here:
Apple’s latest iPad Pro ads
iPad Pro: Better than a computer
“Your computer could be better than a computer, if your computer was an iPad Pro.”
Don’t hunt for Wi-Fi
“Your computer could get internet without Wi-Fi, if your computer was an iPad Pro.”
Do more with Word
“You could do more with Word, if your computer was an iPad Pro.”
No PC viruses
“You wouldn’t get PC viruses, if your computer was an iPad Pro.”