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iPad Air - page 12

Why Apple buyers are primed to pay premium

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Cash-Money

Everyone knows that Apple does a stellar job of getting its users to upgrade to its latest version of iOS, but how does it do at convincing customers to buy its latest iPhones and iPads, rather than settling for cheaper older models?

Very well, and getting better all the time, according to new market research from the Chicago-based Consumer Intelligence Research Partners.

Looking at consumer data for the calendar quarter which ended June 30, CIRP noted that the flagship iPhone 5s accounted for an impressive 62 percent of total iPhone sales in the quarter, while the iPad Air took 52 percent of all iPad sales in the quarter. Why is this significant?

Logitech Hinge is handy but hella heavy

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The Hinge really is at home at home. Photos Charlie Sorrel/Cult of Mac
Logitech's Hinge case really is at home when it's at home. Photos: Charlie Sorrel/Cult of Mac

An iPad case should:

  1. Protect
  2. Add features
  3. Look good
  4. Not weigh a ton

The Logitech Hinge manages the first three of these, and were it not for the failure on point No. 4, it would be my new favorite case. As it is, the cool Logitech Hinge is my favorite case for using around the house.

Logitech’s updated Ultraslim Keyboard Cover is worse in almost every way

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Old versus new: Logitech takes several steps backward with its next-gen Ultrathin Keyboard Cover. Photos: Charlie Sorrel/Cult of Mac

Logitech’s updated Ultrathin Keyboard Cover for iPad Air replaced its predecessor mere months after the original’s launch. The most obvious difference between the two is the flip-out hinge that joins the keyboard to the iPad like a cover to a book, but in reality the two devices are completely different.

Is the new one better? In one way yes. In others? Nope.

Finally, a leather Pad & Quill case that’s light enough for an iPad Air

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Plain and simple. Charlie Sorrel/Cult of Mac
Pad & Quill's beautiful Walden case keeps things plain and simple. Photos: Charlie Sorrel/Cult of Mac

The Walden is the first of Pad & Quill’s top-notch cases that I would actually use. That’s because it ditches the wooden frame of the company’s usual bookbindery cases, instead offering a minimal slipcover that uses adhesive strips to hold an iPad Air in place.

The result is a case as beautiful and classic as other P & Q cases, but slim and light enough to match the slender Apple tablet it protects.

Highly specialized Booqpad is either perfect or pointless

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Getting work done. Photo: Charlie Sorrel/Cult of Mac

I started German language school a few weeks back, and I was looking forward to testing out the Booqpad. The combination iPad case and paper notepad seemed ideal for using in class. Unfortunately, it didn’t work out. Not only is the case oddly tacky – especially weird given the build quality of Booq’s other gear – but it is awkward to use.

Moshi’s VersaKeyboard is a fantastic case (and a pretty good keyboard)

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This Moshi keyboard is great even without the keyboard.  Photos Charlie Sorrel/Cult of Mac
This Moshi keyboard is great even without the keyboard. Photos: Charlie Sorrel/Cult of Mac

I’m writing this review on a regular, full-size USB keyboard plugged into the Mac. That should be a warning sign right there — after all, this is a review of an iPad keyboard case. But that’s not the whole story. For instance, the case part of the Moshi VersaKeyboard is fantastic — so good that I’ve been using it as my main iPad case since it turned up for testing.

They keyboard is good, too, with keys as responsive as those on Logitech’s Ultrathin keyboard covers. So what’s the problem? Why am I not typing this review on the Moshi? Size.

Apple offers educational discounts on iPad Air and Retina iPad mini

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Photo: Jim Merithew/Cult of Mac
Photo: Jim Merithew/Cult of Mac

Good news if you’re a student! Apple has introduced reduced education pricing for both the iPad Air and Retina iPad mini — with prices for the two tablets starting from $469 and $379.

This represents a $30 discount for the iPad Air and a $20 for the iPad mini, and also marks the first time that Apple has included the iPad in its special discount program. Last year the company cut the educational price of the non-Retina 13-inch MacBook Pro to $999, while Apple additionally offers discounts on its entire Mac line in its education store.

iPad is coming to Japan’s largest carrier NTT DoCoMo

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Apple devices are already wiping the floor with the competition in Japan — but things look to be getting even better on the iOS front, thanks to news that the iPad Air and iPad mini with Retina display are set to launch on the DoCoMo network in two week’s time.

With more than 63 million mobile subscribers, NTT DoCoMo is the largest mobile service provider in Japan.

“With the addition of iPad alongside iPhone, we now offer the complete lineup of Japan’s most popular mobile devices on the nation’s most reliable LTE network,” says NTT DoCoMo CEO Kaoru Kato.

Bentley’s latest ad was shot with an iPhone 5s, edited on an iPad Air

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iOS devices have made tools like video editing more accessible for the general public, but they’re increasingly being used by the pros too.

Car maker Bentley’s latest ad, called “Intelligent Details,” was shot and edited using only an iPhone 5s (for filming), iPad Air (for stitching it all together) and handheld of accessories — including iPhones lenses and mounts.

The use of the iMovie iOS software meant that filmmakers were able to carry out the majority of the editing work from the back seat of their car.

COTE: The leather iPad sleeve you’ll fall in love with

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I don’t really like using iPad cases; I tend to put one on just before I hand my device over to my kids, and then it comes off again as soon as they’re done. One of the best things about the iPad mini is its form factor, but that’s lost when you slap on a big, bulky case.

COTE by BUKcase
Category: Sleeve
Works With: iPad mini
Price: $133

But although I like my iPad to be naked when I use it, I need some protection when I’m on the go and carrying it around. That’s when I’m most likely to drop it — and when it’s most susceptible to getting scratched up in the bottom of my bag.

I’ve found the COTE leather sleeve from BUKcase to be the perfect solution to this problem.

Surprise! This year’s iPads all likely to have Touch ID

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Apple wants to design its own Touch ID and display chips.
Image courtesy of iFixit.
Photo: iFixit

When the iPhone 5s was announced as featuring Touch ID, you could have been forgiven for assuming that the iPad Air and iPad mini would naturally follow suit. Like original thinking from Samsung, however, it never quite materialized — and to this date Apple’s flagship iPhone is the only Apple device to incorporate the technology.

That may be set to change with the arrival of the next generation iPad Air and iPad mini, though.

Secret Trade: How One Man Got An iPad Air Weeks Before Apple Announced It [CultCast]

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cultcast-iPad-Mini-new-logo.jpg

Back in September, popular Youtuber Lewis Hilsenteger released a hands-on video of what he believed to be the outer shell of the iPad 5. The video exploded on the Internet, and six weeks later when Apple announced the iPad Air, it confirmed the parts were spot-on.

So how does someone get their paws on the parts of one of Apple’s most anticipated gadgets weeks before it’s announced? On this week’s CultCast, Hilsentenger is our guest — and he’s going to tell us exactly how he did it.

MagBak Is The World’s Thinnest Wall Mount For Your iPad [Kickstarter]

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mount

MagBak made a name for itself last year as the maker of the world’s thinnest iPad mount. Consisting of a wall holder (called the MagStick) and a strong, yet thin magnetic grip which adheres to the back of the tablet, the project was a huge success on Kickstarter.

Now the team behind MagBak have returned with their latest product iteration: a MagBak designed for the iPad Air and iPad mini. With around three days to go, the Kickstarter campaign has already raised close to twice its $15,000 funding goal.

TYLT RUGGD: Premium Protection For Your iPad Air [Review]

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The TYLT RUGGD is an iPad Air case that makes protection its priority. Its tough outer shell, triple reinforced corners, and “micro energy absorbing cushions” make it ideal for clumsy commuters who want to make sure their beloved tablet doesn’t get damaged on the train to work.

RUGGD by TYLT
Category: Cases
Works With: iPad Air
Price: $49.99

It’s also practical, with a built-in kickstand for watching movies on the go, and its two-tone design aims to provide a striking look that’s “more awesome that any other [iPad] case on the planet.”

The RUGGD is available in gray and green, and it costs $49.99. Let’s find out if it’s worth it.

Apple Announces LTE iPad Availability In China

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China Mobile, the largest carrier in the world, officially partnered with Apple last year.
China Mobile, the largest carrier in the world, officially partnered with Apple last year.

Apple has announced that the LTE iPad Air and iPad mini are now available in China. Cellular iPad models have been on sale in the country already, but today marks Apple’s adoption of the local TD-SCDMA network standard.

Here’s the full press release:

CruxENCORE, A Laptop-Emulating Case For The iPad Air

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Just as our own Charlie Sorrel was puzzled by CruxCase’s first turn-your-iPad-into-a-MacBook keyboard-case when it arrived in 2012, I too am not exactly won over by the idea — I’m just not sure I’d ever want to bulk out an iPad by entombing it in a massive aluminum slab.

Besides the name — the new model, CruxENCORE, sounds like a more solid marketing decision than the first case’s name, CruxSKUNK — and the fact that the new case is designed for the iPad Air, the general idea remains the same. Like the original, the CruxENCORE, with its aluminum casing and full-sized chiclet-style keyboard, emulates a MacBook’s clamshell-style ergonomics — right down to the large hand-wrest islands just fore of the keyboard.

iOS 7.1 Is Available To Download Now

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iOS-7-close-up

Apple has just started rolling out its latest iOS 7.1 update with performance improvements, design tweaks, and more. This is the first major update we’ve seen since iOS 7 made its debut last September, and it’s available on iPhone, iPad, and iPod touch.

The BookBook For iPad Air Is Here

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It was only a matter of time, but here it is: TwelveSouth’s BookBook Case for the iPad Air, which makes your fifth-gen Apple tablet look the very model of some ancient, dusty tome, just plucked off of the shelf from the Library of the House of Usher.

Both obfuscating your iPad’s value from thieves and protecting it, the BookBook Case is a perpetual fave here at Cult of Mac.

Like previous models, it allows you to prop up your iPad at a 30 degree angle, both for typing and movie viewing. It comes in black and brown leather varieties — no red yet, sadly — and costs $79.99.

Source: TwelveSouth

The Retina Mini Is So Disappointing I Switched To The iPad Air [Opinion]

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I just switched back to the full-sized iPad – in the form of the iPad Air – after over a year of exclusive iPad Mini use. The reason? I can’t get on with the Retina Mini. The Mini is great in many ways, and so you’d think that an A7 Retina-ized version would be even better. But almost since I bought it, the new hi-res Mini has been driving me crazy.

Griffin iPad Survivor Harness [Dorkwear]

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How about an iPad accessory so dorky, so unashamedly utilitarian that even the Android-using Killian Bell just dared me to wear one around this year’s Mobile World Congress? Interested? Good. It’s the Survivor Harness from Griffin, and it is so named becasue if you wear it, you’ll struggle to survive the taunts and humiliation it will surely bring.

Redesigned iPad Stand Looks More Like A Kitchen Utensil

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High-powered with a tiny footprint.
High-powered with a tiny footprint.

Kitchen Utensil. Mobile Office. Study Stand.

Sure, those don’t all go together, but Twelve South’s new iPad Air and iPad mini stand looks like nothing you’ve seen before. It might as well find a place in a kitchen drawer, next to all the Pampered Chef gizmos you’ve got in there.

This new iPad stand — made for the iPad Air and iPad mini — is foldable, easy to use, and just plain sweet looking.

Pad&Quill Author Series, Customize Your Own iPad Air Case

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Lovers of bookbindery cases who find beautiful plain leather covers a little boring can now tweak their Pad&Quill iPad Air cases with any number of fancy patterns. The highly-protective, last-forever cases can now be customized to order on the P&Q store, letting you obsess over such options as the delicious-sounding “Gold Metallic on French Roast,” and the distinctly 1980s-style " Chevron on Gray Linen.

Chil’s Notchbook Case Makes The iPad Air Way Easier To Hold

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Chil’s Notchbook iPad Air case has one great feature that sets it apart form other cases. There’s a notch, or rather a slice, cut into the bottom of the front cover just next to the spine, and this notch lets you shove your palm up in there making the whole caboodle sit on your hand with no effort needed to grip it.

Neat, especially for when you’re reading books.