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iOS And Android App Ads Can Reach A Huge, If Fragmented, Audience [Study]

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Advertising and mobile analytics company, Flurry, has released some new stats on the reach that mobile apps seem to be enjoying. The take-away here is that the number of people using mobile apps in any given day, at least the apps that Flurry tracks, seems to be growing into a sizable group of people, albeit a bit fragmented across platforms and devices.

Flurry estimates that there were 224 million active mobile users in apps tracked this past February across iOS and Android, which is a bit more than the number of active users (221 million) during the same month on laptop or desktop computers, as measured by comScore, a similar company that tracks computer user data.

Apple Decides Not To Kill Always On VPN For iOS Devices

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iPhone-VPN

 

Apple has reversed its decision to change the way iOS devices handle connections with Virtual Private Networks (VPN), now that its patent lawsuit with VirnetX has concluded. Earlier this month, Apple said it plans to kill the “Always” feature for iOS devices with VPN On Demand configured, by rolling out a software update that would kill the feature on shipped devices.

Apple proposed that users would just have to use the “Establish if needed” option until an alternative solution was provided via software update, but it looks like Apple may have reached an agreement with VirnetX to keep the “Always” feature on shipped iPhones and iPads for now.

Apple posted the following update to an article on its support site to announce the reverse in decisions:

AltWWDC Encourages Devs To Meet & Mingle During WWDC

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AltWWDC

Didn’t get a ticket to WWDC this year? Don’t worry, you’re certainly not the only one. But if you were looking forward to a week out of the office, then there is another event you can attend instead.

It’s called AltWWDC, and it’s a free, open alternative to Apple’s prestigious conference that encourages Mac and iOS developers to meet up and mingle and discuss the latest software from Cupertino. You won’t get your hands on OS X 10.9 or iOS 7, but you will get free lunch for a week.

Android May Be King, But User Loyalty Will Help iOS Steal Its Crown [Report]

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Android may have the edge over iOS at the moment, but by 2015, there’s a chance Apple’s platform will have stolen the crown. And it’s all thanks to customer loyalty.

According to new research from Yankee Group, iPhone owners are more loyal to their devices and therefore less likely to stray to competing platforms. There’s a large percentage of Android users, however, who have plans to switch when it’s time to upgrade their smartphone.

Swype VP Confirms Talks With Apple

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Swype

After spending several years in beta testing, the popular Swype keyboard made its official debut on Android earlier this week, and at the moment it’s only available on a small number of platforms. But there’s a chance that we could see Swype’s typing technology on iOS in the future.

Swype vice president Aaron Sheedy has confirmed that his company has held talks with Apple, sparking speculation that suggests the pair are working together to develop a “revolutionary” new keyboard — possibly for Apple’s upcoming iOS 7 update.

Protect Yourself On Public Wi-Fi With Cloak [Deals]

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CoM - Cloak

Public Wi-Fi is becoming more commonplace these days, with smaller cities (like the one I live in) even adding it for the convenience of commuters and the like. But when you’re on public Wi-Fi — like at coffee shops, airports, hotels, or conferences — anybody can see what you’re doing online. If you visit sites like Facebook, Twitter, LinkedIn, Amazon.com, and thousands of others, your privacy may be at risk.

In short…your privacy is gone on public Wi-Fi.

This Cult of Mac Deals offer aims to help you combat those who might try to compromise your devices while surfing public Wi-Fi with Cloak. Cloak is the antidote to hackers and hacker tools like Firesheep. With just one click…you’re safe. And thanks to this deal, you can have that safety for only $59.99.

Flowboard App Will Be The Most Important Free App You Download This Month [Daily Feebie]

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That statement up there in the headline, that Flowboard will be “the most important free app you download this month” — that’s kind of a bold thing to say.

But it’s not hyperbole; Flowboard’s publishing tools are super-easy to use, letting you easily create electronic portfolios and presentations — heck, even magazines and eBooks — and the finished products, published on Flowboard’s site, are just as easy to share and view.

And if you rarely download anything, well, this may be the most important free app you download all year.

What The WWDC 2013 Logo Hints About The Future Of Mac & iOS

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This is the new logo for this year’s WWDC, which is scheduled to kick off on June 10th. WWDC logos tend to forecast in a round-about way what Apple thinks is the “kicker” of the conference: last year, it was the debut of the MacBook Pro with Retina Display.

So what does this WWDC 2013 logo mean? It features a bunch of rounded rectangles of varying colors, stacked a top each other, with a flat font reflecting WWDC into the year in Roman numerals. Here are our guesses:

Apple Announces WWDC 2013, Kicking Off On June 10

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Apple has this morning announced that its 2013 Worldwide Developer Conference will take place in San Francisco’s Moscone West from Monday, June 10 through Friday, June 14. The five-day event will provide developers with a first look at the future of iOS and OS X.

Tickets will go on sale tomorrow, April 25, at 10 a.m. PDT.

Namco Brings Three Idolm@ster Games To iOS, Charges $55 Apiece

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Namco-Idolmaster

Namco Bandai’s Idolm@ster series has been exclusive to Japan since it first debuted in 2005, so you’ve probably never heard of it, despite their popularity. But Namco has translated three of the titles into English and ported them over to iOS, giving fans all over the world the chance to experience the Japanese sensation for the first time.

The only problem is, they’re priced at $54.99 each!

Just Like The iPhone Version, FX Photo Studio HD for for iPad Goes Free Too [Daily Freebie]

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Photo: Eli Milchman

 

Last week saw popular photo-editing iPhone app FX Photo Studio go free for a day. MacPhun, the app’s developer, then extended that free day indefinitely — a result, they say, of the app’s overwhelming popularity as it’s blown through a million new downloads since going free.

Now the developer’s doing the same thing with the even-more-fantastic iPad version of the app, FX Photo Studio HD. Only this time, they say the app will be free until it hits 10 million new downloads. Since this is such a stellar app, ten million is not nearly as steep as it seems.

Yahoo! 3.0 For iOS Gets Impressive Natural Language Summaries, Recommendations & More

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Yahoo! has been undertaking something of an iOS App Store renaissance lately. First, they made their Flickr app into a bonafide Instragam challenger; then their new Yahoo! Weather app effortlessly fused beautifully wrought weather information with the best photographs on Flickr; and now Yahoo! has updated its iOS app with natural language summaries of all the news likely to be of interest to you.

Apple Profit Probably Fell For The First Time In A Decade

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Tim Cook, Phil Schiller and others sold Apple stock at a time when it was hitting record highs.
Tim Cook, Phil Schiller and others sold Apple stock at a time when it was hitting record highs.

Apple’s quarterly profit probably fell for the first time in over a decade, thanks to new products with lower profit margins and a slowing demand for the iPhone, Bloomberg reports. Fourteen analysts have reduced their estimates for Apple in recent weeks, and on Friday, the Cupertino company’s share price fell below $400 for the first time since December 2011.

Ending Soon: Bug Out With The iOS Controlled Bug [Deals]

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CoM - iBug

Looking for a toy that is both fun, creepy, and lets you use your cherished iOS devices all at the same time? Then this Cult of Mac Deals offer will be right up your alley.

This little robotic bug looks and moves just like a real insect, but is completely controlled by your iOS device. That’s right – you can control this creepy crawler with your iPhone, iPad, or iPod – and we’ve got it at a 27% discount for a limited time. Thanks to Cult of Mac Deals you can get this tiny tech toy for only $29!

Five Awesome Ways To Master Mailbox For iPhone [Feature]

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Mailbox All Swipe

https://vimeo.com/54553882

If you’re one of the lucky ones to have signed up for Mailbox, Orchestra’s amazing new email client for the iPhone, you know how great it is. It allows you to re-think how you deal with email on a daily basis. Mail messages can be archived, set to remind you at a later time or day, or placed in lists you create yourself all with a swipe of your thumb or finger. Mailbox turns email into much less of a chore while on the go.

Here are five great tips and tricks to get you mastering the Mailbox app for iPhone.